Senior Specialist, Content Marketing and Partnerships

Who We Are

Sirius

XM and its brands (Pandora, Sirius

XM Media, Ads Wizz, Simplecast, and Sirius

XM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing Sirius

XM’s vision to life every day.

Sirius

XM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. Sirius

XM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of Sirius

XM, is the largest ad-supported audio entertainment streaming service in the U.S. Sirius

XM's subsidiaries Simplecast and Ads Wizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as Sirius

XM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. Sirius

XM, through Sirius

XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, Sirius

XM offers connected vehicle services to automakers.

Sirius

XM is seeking a Senior Specialist to support content marketing and partnerships efforts for our Talk and Podcast partners. This person will support the Growth team in the strategic development and tactical execution of marketing plans to drive audience growth. This role will report into Director, Content Marketing and Partnerships, and will be based in NY.

• Support Partner campaigns from planning and strategy phases through implementation and execution. Work cross-functionally across internal departments, including CRM, App, PR, Social, Performance, Creative, Events, Sweeps, Email, Channel marketing, OEM, brand, and Digital. Ensure seamless communication and coordination to optimize the effectiveness of partner programs, including Partner and Host approvals of marketing materials.
• Work with the partner’s teams to understand their current visual identity and communicate this to internal creative teams, preserving the authenticity of the partner and tone of the partner’s content. Collaborate with the marketing team to create and optimize marketing collateral and assets for partner-specific initiatives. Facilitate a high volume of creative assets from conception to distribution. Act as the quality control for each partner by coordinating approvals of marketing materials.
• Brainstorm and pitch creative partner strategies, content, and promotional opportunities aimed at increasing audience engagement, building brand awareness, and strengthening partner relations for Sirius
  
  XM. Develop strategies for specialty programming, events, interviews, performances, and partner-hosted shows.
• Create and execute social promotion strategies, including the necessary assets needed to run a successful social media campaign across Instagram, Tik Tok, X, Facebook, and You Tube.
• Create, distribute and monitor the performance of Sirius
  
  XM links for partners and their guests shared through their networks off platform to drive awareness and traffic back into the Sirius
  
  XM app or trial offer.
• Content aggregator for all Sirius
  
  XM brand and seasonal…