Vice President, Earned Media & Content Development; Gaming & Tech

Fleishman Hillard, a leading global communications agency, is seeking an experienced Vice President, Earned Media & Content Development to play a key role on some of our most exciting accounts. The ideal candidate has a deep understanding of the tech/gaming industry and will oversee the development and execution of earned media strategies that amplify our clients’ brands, titles, and player experiences.

This role requires a proven track record in developing break-through messaging and content, securing impactful media coverage, building meaningful relationships with tech/gaming journalists and influencers, and executing campaigns that resonate with gaming audiences – both online and offline at key global events. If you’re looking for an opportunity to combine your media relations expertise with your gaming industry knowledge and experience, we want to hear from you.

Fleishman Hillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people, and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.

• Develop and lead the earned media strategy across key gaming titles, product launches, and brand initiatives.
• Draft compelling content to support key product launches/announcements (messaging, releases, toolkits, taglines, naming, etc.)
• Cultivate and manage strong relationships with gaming journalists, editors, content creators, and taste makers across the gaming industry.
• Secure high-impact coverage and placements in top-tier gaming and entertainment outlets across traditional online, social, podcast, streaming and broadcast channels.
• Collaborate cross-functionally with PR, social, creative, and community teams to integrate earned media into broader campaigns.
• Collaborate with client teams to translate insights into storytelling: from product PR and cultural moments to thought leadership and corporate narratives.
• Monitor and analyze media trends in gaming and pop culture to inform strategies and optimize performance.
• Manage PR agency partners and other external collaborators to ensure alignment and high-quality output.
• Support executive thought leadership opportunities within gaming and tech media.

• 8+ years of experience in communications, with a deep background developing and executing public relations and reputation programs, including product communications, content marketing, media relations and brand communications. Agency experience is a must and experience working in or with video game and related companies is highly desired.
• A strong pulse on gaming and gaming business trends, key franchises, fan communities, streamers, eSports, and platform dynamics.
• Excellent writing skills and a nose for what makes a story land.
• Comfort working with fast-moving clients and adapting to real-time culture.
• Ability to build trust with both internal teams and clients, offering insights that elevate the work.
• Comfort to call and text journalists, editors, content creators and/or taste makers to pitch stories and deliver high-caliber coverage for clients.
• Bonus points if you have experience with events, launches, or influencer activations in the gaming space.
• Interest in tech and gaming industries is a must.
• Highly organized with great attention to detail.

Fleishman Hillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. Fleishman Hillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023

PRWeek U.S. Agency of the Year; 2022 and 2023

PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeekUKLarge Consultancy of the Year. Fleishman Hillard is part of Omnicom PR Group and has nearly 80 offices in more…