College Associate, Fan & Partner Research; Fan Insights

College Associate, Fan & Partner Research (Fan Insights)

Join us as a College Associate, Fan & Partner Research (Fan Insights) role at Live Nation Entertainment.

Live Nation Entertainment is the world’s leading live entertainment company, comprising global market leaders:
Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12 000 clients worldwide. Live Nation Concerts promotes more than 40 000 shows and 100+ festivals annually for nearly 4 000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music‑marketing programs that connect over 1 000 brands with the 98 million fans that attend Live Nation Entertainment events each year.

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• Program Dates: May 27 – August 7, 2026 – Applicants must confirm availability for the full length of the program.
• The College Associate Program is a full‑time, immersive experience designed to deliver real‑world learning, collaboration, and career‑building momentum.
• We encourage applicants to review the dates in advance to ensure they can participate through the conclusion of the program without interruption.

Live Nation Entertainment’s Media & Sponsorship Division is seeking a highly resourceful team player who is passionate about live music and research methodologies. Within Media & Sponsorship, the Fan & Partner Insights team empowers the organization—specifically the sales team and our clients—with thought‑provoking insights that can inspire creative partnerships and drive competitive advantage.

As the “voice of the fan,” the team’s goal is to uncover powerful insights about our audience to help both Live Nation and its brand partners develop meaningful cultural connections with their consumers. In an age where it’s harder than ever to reach Millennia ls/Gen Z using traditional methods, our knowledge of our audience differentiates us in the landscape of media & entertainment.

The team collaborates across all facets of Live Nation, including venues, festivals, ticketing, artists, content, media (digital, social, mobile), promotions, and concert production.

• Support the entire lifecycle of market research projects, including collaborating on questionnaires, programming and launching surveys, monitoring fieldwork, identifying key audiences, and generating crosstabs.
• Help manage and launch custom quantitative surveys in Sound Board, our proprietary panel of 10 000 live‑music fans for quantitative surveys and a community of 500 more for qualitative insights.
• Distill and organize information from vast data sets for partner deliverables.
• Organize fan research projects and deliverables to help democratize insights across the organization.
• Provide support to the manager creating story‑driven presentations for partners.
• Partner with the Fan Research Team to elevate communication and organization of deliverables and data.
• Collaborate as needed with the Partner Research Team to synthesize and report on Post‑Festival survey data and Brand Reports.

• Eagerness to learn qualitative and quantitative research methodologies.
• Proficient in data analysis with strong Excel skills (advanced formulas, pivot tables, VLOOKUP). Experience with Tableau, SPSS, or other data manipulation & visualization tools is a plus.
• Comfortable working in PowerPoint; familiarity with Keynote and/or other design tools is a plus.
• Familiarity with social listening tools and syndicated data sources such as You Gov.
• Creative problem solver who embraces new challenges.
• Strong organizational, attention to detail, and communication skills.
• Willingness to learn and master new research and analysis platforms.
• Passionate about live music, media, and culture.
• Excitement for data storytelling and a drive to learn about consumer behavior.

Applicants for employment in the U.S. must possess work authorization that does not require sponsorship by the employer for a visa.

We aspire to build teams that reflect and support the fans and…