Specialist, Influencer Strategy

Overview

Join Roc Nation as a Specialist, Influencer Strategy in New York, NY. This full‑time, on‑site role reports to both the President of Distribution and the Vice President of Digital Marketing & Strategy.

• Design and execute influencer campaigns that amplify Roc Nation artists across Tik Tok, Instagram, and You Tube with both paid and organic partnerships.
• Build and maintain relationships with music influencers, creators, and talent agencies to align collaborations with album releases, singles, and music video launches.
• Manage day‑to‑day influencer campaign operations, including briefing deliverables, timelines, contracts, legal approvals, and communication to ensure all objectives are met.
• Track performance metrics, generate reports, and provide actionable insights and optimization strategies to improve future campaigns.
• Stay current on social media trends relevant to Gen Z audiences and use these insights to keep music campaigns innovative and cutting‑edge.

• Bachelor’s degree in a related field required.
• Minimum 2+ years of experience in influencer marketing, digital marketing, or a related field, with significant experience in entertainment, music, sports, or a related industry.
• Proven ability to manage end‑to‑end influencer campaigns from ideation to execution and analysis.
• Strong relationships with music industry influencers, creators, and talent agencies.
• Passion for music, sports, and entertainment with creative and strategic thinking about influencer partnerships that amplify brand and client reach.
• Excellent analytical skills and ability to translate data into actionable insights and optimize campaigns.
• Exceptional communication and project management skills; organized, proactive, and able to execute under pressure.
• Drive to take initiative, work independently, and be accountable while collaborating positively and flexibly.

Health
:
Medical, vision, dental, and mental health benefits with a health care concierge and flexible or health savings accounts (FSA or HSA).

Youself
:
Free concert tickets and generous paid time off including paid holidays, sick time, and floating days.

Career
:
Career and skill development programs with the School of Live.

Wealth
: 401(k) program with company match.

Compensation
: $52,000.00 USD – $65,000.00 USD based on location, qualifications, and experience.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.