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College Associate, National Brand Management

Job in New York, New York County, New York, 10261, USA
Listing for: Live Nation Entertainment
Full Time position
Listed on 2026-01-03
Job specializations:
  • Entertainment & Gaming
    Event Manager / Planner
  • Marketing / Advertising / PR
    Event Manager / Planner
Job Description & How to Apply Below
Location: New York

Brand Management College Associate Program

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders :
Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries.

These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

The College Associate Program is a full-time, immersive experience designed to deliver real-world learning, collaboration, and a whole lot of career-building momentum.

Program Dates :
May 27 August 7, 2026

To ensure that all associates can fully benefit from the program's training, mentorship, and project work, we kindly ask applicants to confirm their availability for the full length of the program. We understand that school schedules and personal plans vary, and we encourage applicants to review the dates in advance to ensure they can participate through the conclusion of the program without interruption.

Consistency keeps the College Associate program in sync and ensures everyone gets the full experience, from the first project kick-off to the final showcase. We want you here for all the good stuff!

The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you.

If you're ready to do the best work of your life, we should talk.

The Brand Manager leads day-to-day relationship and activities of Live Nation's strategic marketing partnership with our top corporate brands within our team's portfolio of management. This role will have an emphasis on festivals and social content and may work across multiple categories. You will be directly involved in maximizing the value of the client relationship and performance of client's entertainment marketing programs with a focus on :

  • Client Relationship Service
  • Program Activation & Performance
  • Project Management
  • Financial Performance, Budget Planning & Reporting
  • Team Management & Development
  • Innovation & Growth

There are six (6) College Associate roles available within Brand Management. Each role will be unique, but have some or all the elements listed below :

  • Assist on-site activities for custom events, artist experiences, hospitality programs, venues, and festivals, including coordination with venue staff, festival production leads, and third-party activation agencies.
  • Support the delivery of contractual agreements by helping with planning, execution, measurement, and reporting, and assisting in resolving challenges with asset delivery.
  • Contribute to program recaps by gathering key information, business results, and insights to help improve future programs.
  • Take detailed notes during client calls / meetings, create agendas, and distribute notes to relevant teams promptly.
  • Build and strengthen client relationships by providing exceptional service and supporting day-to-day interactions with clients and internal teams.
  • Establish relationships with internal teams (e.g., Digital & social media, Talent, Content Production, Legal, Finance) to ensure smooth program execution.
  • Assist senior team members (VPs, Directors, and Marketing teams) with developing strategic programs and creative solutions.
  • Participate in client…
Position Requirements
10+ Years work experience
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