Manager, Growth Strategy & Propositions

As a Manager, Growth Strategy & Propositions at Fanatics Betting & Gaming (FBG), you will be responsible for creating and executing the growth strategy of the fastest growing online sports book in America. You will drive day-to-day initiatives for our growth propositions, fueling efficient acquisition, retention, and engagement, working cross-functionally with product, engineering, analytics, commercial, marketing, and brand teams in the Sports book and Casino functions.

In this role, you will own campaign execution, reporting accuracy, and tactical growth levers, while ensuring projects deliver measurable business impact. You will contribute to product roadmaps, messaging, CRM programs, and promo budget tracking, bringing insights from customer data and market trends to inform tactical decisions. This role is perfect for someone who is curious and persistent, thriving with hands‑on execution and data‑driven problem solving in a fast‑paced environment.

• Support development and execution of go-to-market plans for propositions, including our loyalty currency, Fan Cash and our loyalty program, Fanatics ONE, among wider Fanatics initiatives.
• Drive day-to-day growth initiatives that increase acquisition, engagement, and retention for new and existing players while achieving commercial targets.
• Partner cross-functionally with Product, Commercial, Marketing, Engineering, and Analytics to deliver projects on time and effectively.
• Execute against reporting cadence, ensuring accuracy of KPIs and visibility to key stakeholders.
• Contribute to shaping product roadmaps, audience targeting, messaging, and CRM campaigns, in close partnership with senior leaders.
• Track promo budgets and campaign performance to ensure efficient use of resources.
• Provide insights from customer data, competitive landscape, and market trends to inform tactical decision-making.
• Use data and research to drive insights and recommendations to the product and commercial roadmap.
• Analyse and understand product-market-fit and underserved customer needs to drive feature innovation and experimentation.
• Partner with budget and media owners to optimize spend and maximize ROI.
• Act as a strategic thought partner to leadership, identifying opportunities for innovation and long‑term growth.
• Provide leadership and mentorship to Managers/Analysts on the Growth Strategy team.
• Be a passionate subject matter expert on FBG propositions and the real money gaming and sports/entertainment industry.
• Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team building activities.

• 4–6 years in growth strategy, GTM, or commercial roles.
• Strong project management skills; detail-oriented and execution-driven.
• Analytical mindset; able to turn insights into tactical improvements.
• Comfortable working cross-functionally and influencing peers.
• Proven ability to balance strategic thinking with operational execution.
• Deep passion for sports, gaming, or entertainment products that drive empathetic and thoughtful product decisions affecting end users.
• Strong communication skills, with an ability to simply and clearly articulate product decisions and value propositions to senior leaders.
• Collaborative personality, with an ability to seamlessly work cross-functionally across different product orgs and teams at Fanatics.
• Experience in the online gaming, loyalty, or casino industry a plus.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. Salary Range: $120,000 - $140,000. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit

Preferred

Location:

New York City

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.…