Director, Digital Marketing; Label-Managed Catalog

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

The Republic Collective in New York City is seeking a Director of Digital Marketing for its Recordings division. Recordings is responsible for maximizing the audience and revenue potential for the catalogs of active on-roster artists.

This leadership role will drive high-impact digital strategy across key artist and catalog moments, while remaining hands-on in execution and platform strategy and serve as a senior cross-functional partner, and deepen strategic relationships with key digital platforms including Tik Tok, Meta, Snapchat, You Tube, and emerging partners.

• Lead the development and execution of large-scale, cross-platform digital marketing campaigns that integrate organic social, paid media, creator activations, CRM, eCommerce, and platform partnerships surrounding album anniversaries, cultural milestones, sync moments, eCommerce initiatives, and major catalog opportunities.
• Establish measurable goals, KPIs, and reporting frameworks to track campaign performance and optimize in real time.
• Champion innovation by identifying new digital trends, tools, and technologies that unlock growth opportunities.
• Remain hands-on in campaign execution, asset development, paid media strategy, and optimization alongside the team.
• Direct the creation of best-in-class digital assets in collaboration with design teams and external partners.
• Ensure alignment and amplification of Recordings initiatives across owned and operated channels.

• Serve as the primary relationship lead for key digital partners including Tik Tok, Meta, Snapchat, You Tube, and other key stake holders.
• Develop strategic platform partnerships that secure priority positioning, marketing support, trend amplification, beta opportunities, and custom activations.
• Negotiate and oversee platform-driven campaigns and paid media strategies in collaboration with internal and external stakeholders.
• Oversee influencer, creator, and agency partnerships to expand audience reach and cultural impact.

• Collaborate with internal audience team using data, best practices, and customer acquisition techniques to grow first party data
• Develop scalable frameworks that convert cultural moments into measurable audience and revenue growth.
• Partner closely with analytics teams to measure campaign performance and continuously refine strategy.

• Act as senior digital lead across Recordings initiatives, collaborating closely with label executives, artist management, creative teams, and commerce stakeholders.
• Provide direction and support to the Manager-level role, ensuring alignment between resurgent track activations and broader campaign strategy.
• Lead campaign recaps, reporting, and executive-level presentations.
• Identify new business and revenue opportunities tied to catalog marketing.
• Mentor and guide junior team members, elevating team capabilities and fostering a high-performance culture.

• 5–8 years of progressive digital marketing experience, preferably within music, entertainment, media, or culture-driven brands.
• Proven track record of developing and executing large-scale digital…