Director, Streaming & Playlist Strategy

Job Summary:

Title:

Director of Streaming & Playlist Strategy

Reports to:

General Manager, RND

Location:

New York, NY (In-office, 5 days a week)  
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* The Role:

** Roc Nation Distribution is seeking a Director of Streaming & Playlist Strategy. Reporting into the commercial leadership team, this role is responsible for the day-to-day execution of streaming strategy across Roc Nation Distribution's roster. You will own playlist pitching, DSP relationship management and streaming marketing campaigns that drive discovery and consumption growth.  The ideal candidate lives and breathes the editorial playlist ecosystem, is fluent in streaming data and communicates regularly with platform partners to ensure our distributed labels, artists, and repertoire are top of mind for every opportunity.

** Responsibilities:
*** Build and manage working relationships with DSP/streaming service programmers (Spotify, Apple Music, You Tube Music, Amazon Music, Pandora, Tidal, etc.), executing on storytelling and pitch strategy in collaboration with the commercial account lead. Leverage plot, marketing narratives, cultural capital and data to deliver against targets and goals while coordinating all necessary asset collection and pitch administration
* Partner with distributed labels and commercial counterparts to develop go-to-market streaming plans, delivering required assets on time and presenting performance recaps using internal dashboards and data tools. Translate data insights into actionable recommendations, strategy adjustments, and weekly reporting
* Query and interpret streaming data points relevant to account relations and artist/manager expectations, using these insights to inform strategic next steps for growing records across platforms. Maintain a weekly priority focus list informed by user behavior and consumer data
* Analyze the demographics behind streaming partners' playlist programming and artists' fan bases; based on release timelines and available intelligence, develop and communicate playlist targets and streaming projections
* Help develop marketing tools and communications—both internal and external—that surface priority content, assets, and campaign drivers to key contacts in a consistent, near real-time manner
* Identify, secure, and oversee promotional opportunities within partner ecosystems, including content capture activations, launch events, and premium placements
* Collaborate with marketing and social media teams to build partner currency through social media tagging, play listing, and creative use of partner platforms and toolkits to support artist partnerships
* Stay deeply immersed in the cultural pulse and relevance of each artist within their respective scenes, conveying what is meaningful for account relations and benchmarking artist/manager expectations
* Create and distribute weekly partner updates highlighting playlist adds, growth areas, and upcoming priority release opportunities. Work with distributed label partners to ensure they consistently deliver concise, meaningful updates for the commercial team
* Scout new third-party partners that can amplify and promote releases; work with existing partners to develop new promotional avenues and raise their profiles  
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* Qualifications:

*** 5+ years of music industry experience with a focus on streaming strategy, digital marketing, consumer-driven promotion, or commercial music sales
* Demonstrated experience strategizing and executing streaming or digital marketing campaigns, including pitching proposals to DSPs or prospective partners
* Proficiency in navigating partner dashboards (Spotify for Artists, Apple Music for Artists, You Tube Analytics, etc.) and the ability to adapt to new data tools; strong command of user behavior analytics
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