Manager, Artist Relations – Los Angeles, California

Location: New York

## Manager, Artist Relations Apply:
Los Angeles, California:
New York, New York:
Full time:
Posted Today:
UMG-27846

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.##

** How We Lead:
** CD Baby champions human creativity, providing the technology, guidance, and professional infrastructure artists need to turn creativity and ambition into sustainable success.  We’re looking for an Artist Relations Manager to build and grow relationships with artists and their teams. Your first priority will be managing inbound referrals from our industry network, followed by strengthening relationships with high-value and high-potential artists already using CD Baby and developing targeted outreach to prospective artists.

This is a relationship-driven role with a strong commercial and analytical component. You’ll use artist data and industry knowledge to identify opportunities, understand artists’ goals, and connect them with appropriate support.  As an individual contributor reporting to the SVP, Marketing & Revenue, you’ll own day-to-day artist relationships and partner with leadership to develop the processes and systems behind a growing Artist Relations program.

You’ll work closely with Artist Success and Lifecycle Marketing teams to support successful onboarding and ongoing engagement. You’ll remain the relationship lead for assigned artists, helping CD Baby understand and support their evolving needs.##
** How You’ll Create:
**** Manage inbound artist opportunities
*** Own referrals from artists, managers, labels, Virgin Music Group colleagues, and other industry partners.
* Evaluate opportunities against program criteria and recommend an appropriate level of service.
* Explain CD Baby’s distribution, support, and additional services clearly, setting clear expectations about available support and how additional opportunities are considered.
* Lead commercial conversations within approved parameters, partnering with the SVP, Marketing & Revenue and Legal and Business Affairs on negotiations and agreements as needed.
* Document artist goals, service commitments, release plans, and relevant context for a complete handoff to Artist Success for onboarding and release coordination.
* Maintain relationships with referral partners and follow through on introductions.  
** Develop relationships with our current roster
*** Use revenue, streaming, audience, and engagement data to identify existing artists who could benefit from a closer relationship with CD Baby.
* Build relationships with selected artists and their teams, understanding their goals, upcoming projects, and service needs.
* Maintain regular, purposeful contact with priority artists, anticipating concerns and identifying useful next steps.
* Recommend relevant tools, services, and approved promotional opportunities based on each artist’s needs.
* Identify relationship risks and coordinate internally to address concerns and retain artists’ future business.  
** Build a targeted artist recruitment pipeline
*** Identify prospective artists through industry data, research, professional relationships, live shows, and local music communities.
* Develop targeted outreach to artists whose goals and needs align with CD Baby’s offering.
* Build relationships with industry professionals who can…