Director, Entertainment & Culture

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.

Director, Entertainment & Culture Marketing

Location:

Hybrid, 3 days per week onsite. Corporate offices in Bethesda, MD or Manhattan, NY.

Reports To:

VP, Integrated Marketing & Media About the Role Within Marketing at GEICO, entertainment and culture are where the brand gets the kind of attention people choose to give. Showing up in the stories and moments audiences care about, in ways that feel genuine and worth watching, builds the affinity that makes people choose GEICO.The Director, Entertainment & Culture Marketing owns GEICO's strategy for how the brand shows up across entertainment and culture — film, TV and streaming, gaming, live moments, and collaborations with other brands.

You'll set the vision for the portfolio and lead the team that turns those choices into integrations that feel earned, not forced. You'll sit across the table from major properties and talent, shape how the brand's personality flexes across very different partner contexts and be accountable for showing that the work moves brand and business outcomes — not just impressions.

This role rewards a leader who has a real point of view on culture and can assemble the team and operating model to deliver it h of how GEICO approaches entertainment and culture is still being shaped, which means you'll have genuine room to define what this function becomes.

How We Work The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business.

And when there are challenges, we face them directly and collectively.

Key Responsibilities Entertainment & Culture Strategy Set GEICO's multi-year entertainment and culture strategy, defining where the brand plays across entertainment and cultural moments — and where it deliberately doesn'tTreat channels, talent, and partners as opportunities to bring the brand and products to life for audiences, not simply places to put ads Build a cultural point of view and calendar that matches GEICO's participation to moments where it feels additive

Bring new ideas and thought leadership to partners proactively, landing opportunities before competitors do Portfolio Leadership Own the entertainment and culture partnership portfolio, including investment frameworks, contracted deliverables

Lead negotiations with partner properties, finding efficiencies and value beyond the contract

Partner with Insights and Analytics to define how success is measured, and use results to shift investment toward what works

Integration Ideation & Activation Direct the development of branded and integrated content within partnerships, spotting storytelling opportunities that fit naturally within a partner's platform or programming

Build senior-level relationships with entertainment platforms, brands and production teams so integrations and collaborations…