Asset & Wealth Management, PWM, Gen Marketing & Engagement Strategy, Vice President

Asset & Wealth Management, PWM, Next Gen Marketing & Engagement Strategy, Vice President - New York  New York, NY, United States

Private Wealth Management

Goldman Sachs Private Wealth Management (PWM) specializes in creating comprehensive wealth management plans for ultra-high-net-worth individuals and families, as well as select institutions, including foundations and endowments. PWM Teams work one-on-one with clients to advise and deliver customized strategies drawn from our deep investment experience, diverse wealth management capabilities, and global reach. Our Private Wealth Advisors (PWAs) deliver an unparalleled investment platform inclusive of the full product and service offerings of Goldman Sachs and beyond, which may include tax and estate planning, philanthropic planning, and private banking and lending services.

Goldman Sachs helps clients — individuals, families, institutions, and foundations — build and preserve wealth across generations. Within Private Wealth Management (PWM), we advise some of the world's most influential individuals and families, delivering customized investment strategies, access to private markets, wealth planning, and family office solutions through a network of advisors globally. Learn more about our Private Wealth Management business.

As one of the largest intergenerational transfers of wealth in history accelerates, PWM continues to deepen its commitment to the next generation of founders, investors, creators, and inheritors. Wealth planning and family office services are among the most critical needs for this population as they navigate inherited wealth, growing complexity, and multi-generational decision-making — making these offerings a natural extension of our next-gen engagement strategy.

We have an established next-generation client engagement platform, and we are scaling it — expanding our programming, content, and digital experiences, alongside the marketing that supports our wealth planning and family office capabilities — to shape the future of our offering and deepen relationships with the clients who will define the decades ahead.

We are seeking a Vice President to lead PWM's next-generation marketing, content, and digital engagement strategy, together with marketing for the Goldman Sachs Family Office (GSFO) and wealth planning business. These two areas are closely connected: next-gen clients are often the primary audience for planning and family office conversations, and this role will ensure a cohesive marketing approach that serves both.

This is a high-visibility, client-facing role for a strategic operator and builder who is equally comfortable setting agendas with senior leadership, developing content and digital programming from the ground up, quantifying the business impact of everything they run, and building trusted relationships with ultra-high-net-worth individuals.

You will own the strategy, content agenda, and digital programming that engages the next-gen population at scale, defining what success looks like and building the measurement and reporting framework behind it. You will also lead the development of collateral, pitch materials, and marketing assets that support the GSFO team in growing and deepening client relationships. You will work in close partnership with the lead of our next-gen client advisory board — aligning marketing, communications, and content initiatives to the board's priorities and member insights — while also partnering closely with PWM Advisors, GSFO, Marketing and Corporate Communications, Product and Engineering, Data and Analytics, Legal, Compliance, and senior leadership.

• Own the strategy and execution of PWM's next-generation marketing…