Head of Digital Asset Product Strategy

At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation. Our talented, global teams bring expertise that is both broad and unique.

From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success.

The Head of Digital Asset Product Strategy is a senior product leader who will oversee the prioritization, development, and commercialization of our global digital asset product lineup. This would include a clear roadmap and holistic view on all digital asset investment products including ETFs that hold cryptocurrencies, on-chain funds, tokenization initiatives, and emerging digital distribution channels. The role will operate as a matrixed leadership function that connects the broader Franklin Global Product infrastructure with Franklin’s FIRST Digital Asset investment teams, Global Client Group distribution, digital asset technology, legal, compliance, operations, marketing, and the emerging capital markets ecosystem to bring our best capabilities to market.

• Serve as the connective tissue between the FIRST team and the broader regional ETF product teams to assess opportunities across single- and multi-asset crypto ETFs (both index and active), staking and yield-oriented strategies, and other emerging exposures including the combination of traditional and digital assets.
• Define a clear framework for prioritizing these opportunities based on the addressable market, investor need, differentiation, initial seed, distribution potential, operational feasibility, and regulatory complexity.
• Work closely with legal and compliance to monitor the regulatory and market structure landscape that could enable new product solutions.

• Determine what blockchain infrastructure investment products should follow our money market funds including ultra-short/short-duration fixed income as well as tokenized yield strategies designed for DeFi.
• Partner with the Capital Markets/Market Structure team to ensure that the ecosystem (blockchains, wallets, trading venues, stable coins, market makers, transfer agents, and cash/collateral systems) exists to handle the next wave of investment products.
• Work with the Franklin Templeton technology and Digital Assets team to identify other commercial applications for our tech stack.

• Lead the overall tokenization strategy for Franklin Templeton’s investment capabilities across both internally developed and third-party platforms.
• Identify the strategies that could most benefit from tokenization based on investor demand, liquidity, distribution reach, and strategic importance.
• Evaluate the tradeoffs among the different tokenization models including native issuance, DTC tokens, digital share classes, tokenized wrappers, and third-party solutions.

• Develop metrics and dashboards that help identify product activity trends within crypto exchanges, fintech platforms, digital brokerages, blockchain ecosystems, and third-party digital wallets.
• Assist in the distribution of our digital asset offerings by identifying which digital wallet holders are investing outside of the traditional financial brokerage…