Director, Engagement Strategy; Health
Listed on 2026-01-12
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Healthcare
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Marketing / Advertising / PR
Marketing Strategy
Location: New York
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.
About VML Health:VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between.
At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course. Our purpose is to bridge this gap, bringing people closer to life and all its meaning.
What We’re Looking For:We're seeking a strategic healthcare engagement specialist who can bridge the gap between data-driven insights and impactful customer experiences. If you thrive in a collaborative environment, are passionate about healthcare, and can translate complex customer needs into engaging experiences that connect people to better health outcomes, we want to hear from you.
What You'll Do:- Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey.
- Lead the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities and channel-specific strategies.
- Translate insights into actionable strategies and tactics that resonate with diverse segments.
- Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand, and communications strategies.
- Develop and maintain strong client relationships as a key strategic and business partner.
- Manage smaller client engagements and support the senior team in the management of larger clients.
- Mentor junior strategists, providing guidance and feedback for professional growth.
- Provide key support and partnership in leading key strategy deliverables, guiding the strategic direction in relation to our clients’ brand development and marketing approach.
- A critical and analytical thinker, innovator, and visionary who inspires creativity.
- Passionate, familiar, and curious about the CX practice.
- Able to develop strong client relationships and trust based on deep immersion in the client’s business.
- Highly collaborative and able to work effectively across internal and external stakeholders.
- An excellent communicator, both written and verbal.
- 3-7 years of experience in market research and strategic planning, with a demonstrated focus on the healthcare industry.
- A deep understanding of the healthcare industry, including marketing dynamics.
- Proven experience in developing and executing successful engagement and omnichannel strategies.
- Strong analytical skills, including the ability to analyze data, identify insights, and translate them into actionable recommendations.
- Passionate, driven people:
We champion a culture of people who do extraordinary work. - Consciously cultivated culture:
We aim to embody the behaviors to build an inclusive community. - Competitive benefits:
What we offer full-time hires ranges from group health coverage options to a generous 401k match. - Growth-minded opportunities:
We aim to nurture a culture of real-time feedback, a growth-oriented mindset, and plenty of training opportunities.
The base salary range for this position is $75,000 — $180,000 USD. We offer a competitive benefits package.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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