Lifecycle Marketing Manager

Why Charlie Health?

Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they’re met with barriers to care. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported.

Charlie Health exists to change that. Our mission is to connect the world to life-saving behavioral health treatment. We deliver personalized, virtual care rooted in connection—between clients and clinicians, care teams, loved ones, and the communities that support them. By focusing on people with complex needs, we’re expanding access to meaningful care and driving better outcomes from the comfort of home.

As a rapidly growing organization, we are reaching more communities every day and building a team that’s redefining what behavioral health treatment can look like. If you’re ready to use your skills to drive lasting change and help more people access the care they deserve, we’d love to meet you.

We’re seeking a Lifecycle Marketing Manager to own the full user lifecycle at Charlie Health. This person will manage the activation, engagement, and retention of clients, alumni, and referrers via email, SMS, and other channels, ensuring that each touchpoint drives measurable impact. This role will partner cross-functionally with Growth, Outreach, and Clinical teams, and build scalable systems that improve client and provider experiences across their journeys with Charlie Health.

The ideal candidate will be both strategic and hands-on, capable of identifying new opportunities while also improving the performance of existing lifecycle programs.

We’re a team of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. If you’re inspired by our mission and energized by the opportunity to increase access to mental healthcare and impact millions of lives in a profound way, apply today.

• Own end-to-end lifecycle marketing for clients, alumni, and providers, designing campaigns that drive activation, engagement, and retention
• Manage and optimize all lifecycle channels (email, SMS, and future channels) with a focus on admissions and referral growth
• Audit and improve existing lifecycle flows, identifying opportunities for measurable lift across user journey
• Develop new initiatives, such as alumni referral campaigns, provider re-engagement journeys, and adherence-focused nudges
• Partner cross-functionally with Growth, Outreach, and Clinical teams to ensure messaging is aligned with admissions goals and clinical outcomes
• Manage user research and survey outreach emails, supporting insights and continuous improvement across the organization
• Build and maintain reporting dashboards to track performance of lifecycle campaigns and their impact on admissions, referrals, and retention
• Establish and run a structured experimentation framework within lifecycle marketing
• Document lifecycle playbooks and processes to create scalable, repeatable campaigns that drive long-term growth

• Bachelor’s degree required;
• Ability to work 4 days per week in-person in our New York City office
• 3–5 years of experience in lifecycle, CRM, or retention marketing
• Experience designing, executing, and optimizing lifecycle campaigns across email, SMS, and other channels
• Strong analytical skills with experience building reports and tying marketing performance to business outcomes
• Ability to identify and act on new lifecycle opportunities while improving existing flows
• Experience working with cross-functional partners and communicating complex email concepts and results to non-technical audiences
• Familiarity with CRM and marketing automation platforms (Iterable preferred), as well as analytics tools (Mixpanel, Tableau, GA4)
• Work authorized in the United States and native or bilingual English proficiency

Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.

The total target base compensation…