Lifecycle Marketing Manager, Specialty Care

Lifecycle Marketing Manager, Specialty Care

New York (Hybrid)

At Spring Health we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology,
Precision Mental Healthcare
, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health services, delivering care to 10 million people worldwide. Our clients include brands such as Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best‑in‑class outcomes for their employees. With our innovative platform, we’ve generated a net positive ROI for employers and are the only company in our category to earn external validation of net savings for customers.

Spring Health’s Specialty Care programs support members who need more specialized or intensive mental health care—including trauma, mood and anxiety, substance use, and eating disorder concerns—providing expert clinicians and tailored pathways that ensure the right support at the right time.

As the Lifecycle Marketing Manager for Specialty Care, you will design and execute multi‑channel marketing programs that increase awareness, guide members into the right care pathway, and deepen ongoing engagement throughout treatment. You’ll build data‑driven, personalized journeys that help members understand their options, enroll in care, and stay connected to the program that best meets their needs.

• Build and optimize automated workflows across the full journey, from awareness and eligibility through enrollment, participation, and retention.
• Create multi‑channel campaigns (email, SMS, push, in‑app, direct mail) that drive meaningful member action and improve treatment adherence.
• Partner closely with Product, Care Operations, Member Engagement, and Clinical partners to ensure campaigns accurately reflect each program’s goals and pathways.
• Use behavioral, demographic, and program‑level signals to personalize messaging and guide members to the next step in their care journey.

• Manage a coordinated campaign calendar for program launches, awareness moments, educational content, and ongoing support communications.
• Draft clear, empathetic, action‑oriented content that helps members understand what to expect and reduces friction in accessing care.
• Integrate webinars, learning content, and resource‑based education into the Specialty Care lifecycle to deepen program engagement.
• Maintain an experimentation mindset, testing creative, segmentation, timing, and workflow design to maximize engagement and enrollment.
• Collaborate with Analytics to interpret funnel performance, identify friction points, and inform future roadmap decisions.
• Leverage AI tools to streamline content development, QA processes, and reporting workflows where appropriate.

• Ensure alignment with Specialty Care program owners, Product teams, and Member Engagement to deliver cohesive and accurate member experiences.
• Work closely with Marketing Ops and Mar Tech to ensure strong execution, clean data flows, proper instrumentation, and reliable automations.
• Provide structured updates, campaign recaps, and performance insights to cross‑functional stakeholders.

• Use Mar Tech platforms (Iterable preferred) and CRM/data integrations to enhance targeting, segmentation, and behavioral‑trigger logic.
• Monitor and analyze performance across all stages, awareness, enrollment, adherence, and retention, and translate insights into iterative improvements.
• Ensure all campaigns maintain high‑quality QA standards, proper tagging, and accurate performance reporting.

• Increased awareness and enrollment across Specialty Care programs.
• Higher…