General Manager, Golf
Listed on 2026-01-12
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Hospitality / Hotel / Catering
Event Manager / Planner, Golf Club / Golf Industry
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Five Iron Golf, backed by Callaway Golf and Danny Meyer’s Enlightened Hospitality Investments, blends world‑class technology with a hospitality‑driven service across its sports bars, restaurants, and entertainment venues. With 35 locations open and more than 50 in the pipeline worldwide, the brand is expanding its reach while remaining rooted in innovation, inclusivity, and community connection.
Role OverviewThe General Manager of Performance is the caretaker of every guest’s golf journey. The GM of Performance is charismatic, people‑oriented, knows guests on a first‑name basis, demonstrates proficiency with golf simulators and other equipment, and drives revenue in golf‑specific offerings—all while leading the location’s golf operations. The GM reports directly to the National Director of Golf.
Responsibilities- Hire, manage, and train morning and afternoon golf staff, including the Assistant General Manager of Performance
- Manage the P&L of the location for golf‑specific and retail offerings; achieve quarterly revenue targets
- Liaise with the Director of Instruction to manage golf coaches’ availability and performance to meet lesson & fitting revenue goals
- Set and maintain high service standards for all golf staff
- Evaluate golf staff performance to ensure daily business needs are met
- Build community relationships, foster loyalty with customers, and encourage repeat business through proactive engagement
- Ensure guest satisfaction by checking in throughout the booking and promptly addressing concerns
- Maintain proficiency in golf simulator technology and adhere to quality control processes
- Keep the bag storage room and golf equipment organized and inventory up to date
- Acquire comprehensive knowledge of all products and services (technology, lessons, leagues, memberships, promotions, spirits, beer, wine, food, and beverage) and use this expertise to sell and cross‑sell across offerings
- Build the membership community through member events, outings, and local reciprocity efforts with golf associations and courses
- Communicate golf‑specific needs to the National Director of Golf, General Manager, Social, and other corporate representatives
- Provide excellent account services throughout the membership journey from onboarding to termination
- Maintain up‑to‑date knowledge of food and beverage offerings and deliver premium food and beverage service when needed
- Follow all health and safety regulations for food handling, alcohol service, and cleanliness
- Verify guests’ legal drinking age
- Passion for the game of golf
- 5+ years of hospitality, hotel, golf course/club, or sports management experience (preferred)
- Strong leadership ability and willingness to lead by example
- Exemplary communication, time management, and organization skills
- Social and interpersonal skills to cultivate meaningful relationships with guests
- Familiarity with swing analysis technology and launch monitor technology
- Upbeat energy, enthusiasm, and a positive attitude
- Ability to resolve quickly and manage customer expectations
- Ability to work in a fast‑paced environment
- Availability to be present at high‑value times
- Ability to stand, walk, bend for long periods and navigate stairs
- Health, Dental, and Vision insurance
- Long and Short‑Term Disability
- Accident and Critical Illness Insurance
- 401(k)
- Meals while working are free
Job Type: Full Time, Exempt
Pay: $66k Salary;
Bonus Eligible (expected total compensation $93,000/year). Wages for teaching lessons/club fitting are provided and incentive‑based bonus is available based on membership retention and performance revenue.
Five Iron Golf is committed to celebrating diversity and creating an inclusive environment for employees of all backgrounds. Five Iron Golf provides Equal Employment Opportunity to everyone and complies with all applicable Federal, State and Local laws governing nondiscrimination in all locations. Five Iron Golf will consider all requests for reasonable accommodations as required.
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