Director of People & Culture

Position: Director of People & Culture, US
Location: New York

Botify’s leading agentic AI search technology and seasoned experts ensure every brand has the power to be found, both in traditional and AI search. With one powerful platform, brands achieve visibility, relevance, and greater control across Google, Bing, ChatGPT, Perplexity, and more.

Botify’s technology powers agentic workflows, AI-driven recommendations, and automated cross-platform indexation and deployment. Brands maximize visibility wherever consumers, bots, and AI agents search, protecting and capturing revenue across all search platforms.

Trusted by 500+ leading brands including Macy’s, Levi’s, Farfetch, the New York Times, and Marks & Spencer, Botify drives digital discovery, sustained profitability, productivity, and brand authority in an AI-first world.

Industry research shows that women and those in traditionally underrepresented groups generally don't apply to jobs unless they check all the boxes for the role. If you feel strongly that you have what it takes for this role but don't check 100% of the boxes - that's okay - we encourage you to apply anyway and highlight what you can bring to the table!

About the Role We're looking for a hands-on, people-first HR leader to own the US employee experience  Director of People & Culture, you'll lead our US People team, partner closely with global leadership, and shape what it feels like to work at Botify, whether employees are in our New York office or working remotely across the country. This is a high-visibility role for someone who can balance strategy and execution, moves quickly, and builds trust at every level of the organization.

Many of our employees work on site every day, and we believe they deserve a People Partner who is right there with them. Being in the office makes it easier to build trust, offer support in the moment, and be available for the conversations that don't always happen over email or video. Showing up in person is how we let our on-site team know that their experience matters and that support is always within reach.

What You'll DoPeople Leadership & HR Operations Lead, coach, and develop the US People team, setting priorities and ensuring best-in-class service to employees and managers.

Serve as a trusted advisor to US leaders on employee relations, performance management, organizational design, and team health.

Own US HR operations, including onboarding and offboarding, HRIS data integrity, policies, handbook, and compliance with federal, state, and local employment law.

Partner with global People leadership to align US programs with company-wide strategy while adapting for US requirements.

Support compensation, benefits, and annual cycles (performance reviews, merit, benefits renewal) in partnership with global teams and vendors.

Office & Workplace Experience Own the management and experience of the NYC office, including vendor relationships, facilities, budget, health and safety, and day-to-day operations.

Create an in-office environment that makes coming in worthwhile, through thoughtful space planning, events, and rituals that build connection and culture.

Remote & Employee Experience Design and deliver an equitable, engaging experience for remote employees so they feel as connected and supported as in-office colleagues.

Drive engagement initiatives, recognition programs, and internal communications that reinforce Botify's culture and values.

Use engagement surveys, feedback, and people data to identify trends, measure impact, and recommend action.

Partner on learning and development and manager-enablement programs to grow talent and strengthen leadership capability.

What You Bring8+ years of HR experience, including at least 3 years managing an HR or People team.

Experience as an HR generalist or HRBP in a…