Associate Director, Digital Activation

Location: New York

Join to apply for the Associate Director, Digital Activation role at Omnicom Media Group

Join to apply for the Associate Director, Digital Activation role at Omnicom Media Group

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

Overview

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with a specialization in the Financial Services sector. With an unrivaled understanding of the financial industry and B2B2C marketplace, we drive innovative, strategic solutions for over 80 global financial services clients. At Ptarmigan, we believe our greatest asset is our people. Their expertise, creativity, and entrepreneurial spirit shape everything we do—fueling our success, expanding our technological capabilities, and delivering cutting-edge solutions that meet the evolving needs of our clients.

As we continue to grow, we are looking for dynamic, forward-thinking individuals to join our expanding New York office. If you're passionate about the financial sector, media strategy, and developing solutions that push boundaries, we want to hear from you. This is an exciting opportunity to be part of a collaborative and fast-paced environment where your ideas and contributions will drive our continued growth and innovation.

We offer a platform for growth, a supportive team culture, and a chance to work with some of the most prestigious names in financial services. If you are entrepreneurial-minded, creative, and ready to make an impact, we’d love to meet you.

Responsibilities

As a data driven marketer, you will oversee and execute paid social, paid search, and programmatic

campaigns through execution, optimization and reporting.

• Provide strategic direction to build effective plans and tactics that are being optimized towards relevant

objectives and KPIs

• Manage and lead a growing team of digital channel experts while fostering a culture of continuous

learning, ensuring direct ream members feel strong leadership support

• Engage with clients to build a strong understanding of their lines of business, marketing objectives and

goals with an emphasis on paid social, presenting to clients on a regular basis

• Manage issuance of campaign performance reports and share results across teams to ensure progress
• Ensuring spend forecasting and budgeting for all channel activities are managed effectively and regularly

optimized

• Facilitate the development and documentation of standard methodologies for improving operational

efficiencies within the team and agency

• Work closely with other internal departments and account teams to develop fully integrated biddable

campaigns

• Demonstrate diligence, attention to detail and adherence to best practices throughout the full campaign

lifecycle

Qualifications

• Bachelor’s degree; preferably with a concentration in advertising, marketing, economics, finance,

computer science, mathematics or engineering

• 6+ years relevant digital experience at an agency or client
• Significant client-facing and relationship management experience
• Prior experience managing a team; demonstrating the ability to train and grow junior members, and

serving as a coach and mentor

• Ability to provide high- level insights and analysis on all campaign key performance indicators (KPIs) and

performance metrics

• Deep understanding of digital media platforms and their ad capabilities
• Ability to prioritize, multi-task, delegate and manage time efficiently
• Strong analytical ability and problem-solving skills with excellent communication and writing skills
• Curious with a passion to stay up to date on digital marketing strategies, best practices, and the digital

landscape

• Expert in MS…