Fractional Performance Lead, Go-To-Market; GTM

Overview

Fractional Performance Lead, Go-To-Market (GTM)

Contract-to-Full-Time Potential | Remote (U.S.)

Fiat Growth is a full-service marketing consultancy comprising a team of experienced growth marketers and strategists. We ve helped companies ranging from early-stage startups to Fortune 500s.

You ll guide clients across every stage of growth—from paid acquisition through conversion, retention, and lifetime value optimization. You ll define ICPs, build messaging frameworks, create creative briefs, and lead full-funnel testing and optimization. This role begins as a fractional (part-time contract) position with the potential to convert to full-time.

• 7+ years in growth/marketing with client-facing leadership experience
• Expertise across acquisition (Meta, Google, You Tube, Linked In, Tik Tok) and conversion rate optimization
• Track record defining ICPs, segmentation, and value propositions
• Strong knowledge of CAC/LTV, attribution, and forecasting
• Experience with GA4, Looker, Hub Spot, SFDC, Optimizely/VWO, Amplitude/Mixpanel, etc.
• Experience in fintech, insurtech, or crypto preferred

• Owner mentality
• Low-ego collaborator
• Structured thinker
• Bias to action

• Lead client engagements as primary strategic partner
• Build GTM foundations: ICPs, segments, and messaging frameworks
• Oversee paid acquisition and CRO strategies
• Establish analytics dashboards and reporting frameworks
• Collaborate cross-functionally with creative, content, and product teams
• Mentor teammates and improve internal playbooks

• Opportunity to work with leading fintech and financial services brands
• Ownership of client GTM direction
• Flexible fractional structure (15–25 hours/week)
• Competitive hourly/project-based compensation
• Potential for full-time conversion

• Mid-Senior level

• Contract

• Human Resources

• Business Consulting and Services