Digital Marketing & Systems Manager

The Digital Marketing & Systems Manager ensures that Chamber Music Society of Lincoln Center’s (CMS) most high-impact digital marketing platforms—our website and email system—serve as effective revenue-generating and live audience engagement tools. This position focuses on the customer journey across these platforms, creating a seamless and persuasive digital experience that drives ticket sales and strengthens the CMS brand.

This role is the primary owner of the event marketing and ticketing portions of the CMS website, collaborating closely with colleagues across departments to ensure that event pages, subscription pathways, and purchase flows are accurate, user-friendly, and optimized for conversion. The role works closely with the Digital Content department, particularly the Digital Content Manager, to ensure a unified and consistent website experience across marketing and editorial initiatives.

The Digital Marketing & Systems Manager also provides strategic leadership for CMS’s email marketing, defining messaging, segmentation, and automation priorities with support from the Marketing Associate, who executes campaign builds and deployments. Together, they ensure CMS’s email communications are targeted, effective, and aligned with institutional goals.

• Develops and oversees CMS’s institutional email marketing strategy, establishing best practices in segmentation, accessibility, compliance, and performance reporting.
• Manages technical aspects of the Tessitura-integrated email platform (Prospect2), including data hygiene, automations, and template optimization.
• Provides guidance to CMS’s Marketing Associate on campaign ideation, calendar planning, and execution.
• Collaborates with the Audience Services team to ensure accurate CRM data flow and alignment between Tessitura and Prospect
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• Analyses campaign metrics and reports on actionable insights to improve engagement, conversion, and audience retention.

• Serves as the Marketing Department’s lead for all ticketing- and marketing-related functions of the website, ensuring they are optimized for customer experience and revenue generation.
• Builds and maintains event and subscription pages, homepage calls-to-action, and other ticketing-related content.
• Routinely audits the online purchase path, identifying and resolving usability issues, and recommending improvements for conversion optimization.
• Serves as primary liaison with external web developers for troubleshooting and projects related to the customer journey.
• Monitors relevant website analytics, reporting on revenue-related performance indicators.
• Collaborates with the Digital Content department to ensure a unified website strategy and consistent messaging. In particular, this role will coordinate closely with that department’s Digital Content Manager, who serves as the primary owner of the non-ticketing editorial and institutional web content.

• Maintain tracking and attribution for digital marketing efforts (e.g., Sources in Tessitura, UTM parameters) to ensure accurate campaign reporting.
• Manages CMS’s digital integrations with external partners.
• Partners with the Digital Content team to leverage creative assets in marketing initiatives.
• Researches and recommends emerging digital tools and practices that improve marketing effectiveness. Supports implementation of new digital tools as needed.

Required:

• 3–5 years of professional experience in digital marketing, with hands‑on responsibility for website content management and email platforms.
• Strong understanding of website usability, accessibility, and customer experience principles.
• Experience with WYSIWYG content management systems (e.g., Word Press, Drupal, or similar) and basic HTML/CSS.
• Proficiency in email marketing platforms (e.g., Prospect2, Word Fly, or similar), including segmentation and automation.
• Familiarity with ticketing/CRM systems such as Tessitura, Patron Manager, or Spektrix.
• Strong analytical and reporting skills, including experience tracking digital marketing attribution.
• Excellent…