Director, Membership & Retention

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Our mission at Oura is to empower every person to own their inner potential. Our award‑winning products help a global community gain deeper knowledge of their readiness, activity, and sleep quality through the Oura Ring and its connected app. We help millions improve health via daily insights and practical steps that inspire healthy lifestyles.

As a rapidly growing company focused on helping people live healthier lives, we ensure our team members have what they need to do their best work—both in and out of the office.

We are seeking a highly analytical, strategic, and action‑oriented leader to serve as the Director, Membership Growth and Retention
. This person will lead Oura’s Membership business, driving growth and evolution and exploring new levers to scale and monetize sustainably.

You will partner closely with executives and senior leaders across several teams to ensure Oura’s Membership remains a durable, flexible platform that deepens engagement, grows lifetime value, and scales with both enterprise and consumer demand. This leader must be comfortable shaping strategy at the executive level, diving deep into data, and working hands‑on with teams to execute. Success requires exceptional analytical curiosity, strong business judgment, and the ability to translate insights into action.

You must connect the dots across complex systems and lead through ambiguity in a fast‑paced, global environment.

Location:

U.S. Remote, East Coast Preferred

• Shape membership strategy:
  Define and evolve Oura’s membership business model across pricing, packaging, add‑ons, channels, and geographies, balancing simplicity with future flexibility.
• Drive LTV growth:
  Develop strategies that deliver compounding value over time through retention‑first initiatives, monetization levers, and member‑centric programs.
• Lifecycle retention strategy:
  Guide lifecycle retention programs that strengthen engagement and reduce churn, aligning them with broader membership goals.
• Operationalize business design:
  Translate business objectives into scalable membership programs such as loyalty, bundles, and international expansion.
• Forecast and optimize:
  In partnership with finance, build frameworks for forecasting and measuring membership health (activation, engagement, retention, churn, and lifetime value) and use those insights to guide strategy and resource allocation.
• Segmentation and personalization:
  Champion data‑driven segmentation and help design personalized member journeys that increase relevance, satisfaction, and long‑term value.
• Experimentation and test‑and‑learn:
  Drive a test‑and‑learn mindset across packaging, engagement, and retention programs, establishing clear success metrics and learning loops.
• Translate data into strategy and action:
  Partner with data and analytics teams to frame the right questions, uncover insights about acquisition, retention, and engagement, and translate those insights into clear business recommendations.
• Cross‑functional leadership:
  Partner across Product, Engineering, Marketing, and Commercial to ensure the membership roadmap is delivered with clarity, alignment, and measurable impact.
• Influence at the highest levels:
  Act as a visible leader across Oura, shaping the membership narrative and strategy at the executive and board level.

• 12+ years of experience in strategy, business operations, or subscription/membership leadership roles.
• Proven ability to design and evolve scalable subscription or membership models, ideally within consumer health, wellness, fitness, or adjacent categories.
• Deep analytical fluency, experienced in translating data into insight and insight into action.
• Strong experience developing and executing lifecycle retention programs—including engagement, win‑back, and loyalty through targeted interventions and cross‑functional alignment.
• Comfortable defining metrics, working with data teams, and building frameworks for forecasting, segmentation, and retention analysis.
• Track record of improving retention, engagement, and LTV through data‑informed experimentation, personalization,…