Comms​/Marketing Sr Specialist

Job Type: Officer of Administration

Bargaining Unit:

Regular/Temporary:
Regular

End Date if Temporary:

Hours Per Week: 35

Standard

Work Schedule:

Building:

Salary Range: $103,100-$117,400

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University  good faith and reasonable estimate of the range of possible compensation at the time of posting.

Columbia University Irving Medical Center seeks a strategic, creative, and digitally savvy Communications and Marketing Senior Specialist to lead initiatives supporting the CUIMC Office of Communication’s mission in close collaboration with clinical departments.

This role plays a key part in communicating the impact of our clinical services, research, and education through compelling storytelling and innovative marketing strategies. The ideal candidate will have exceptional writing skills, a strong understanding of health care audiences, and deep experience managing campaigns across platforms.

The responsibilities will include the following:

Essential Duties:

• Content Development

  Contributes to the design of the communications strategy and carries out the development and management of high-quality content tailored to patients, faculty, researchers, students, peers/referring providers, and the broader healthcare community.

• Conducts benchmarking research and leverages internal priorities to make informed recommendations that shape content strategy.

• Collaborates with administrative and clinical leadership to define content approach that aligns with departmental goals and institutional objectives. Produces various materials, including web copy, patient stories, service line features, provider bios, newsletters, and internal communications.

• Collaborates with the central editorial team to produce content.

• Ensures all communications maintain a consistent brand voice and comply with HIPAA regulations, brand standards, and institutional messaging guidelines. Produces written content and basic graphics to support the department’s social media accounts.

• Facilitates awareness and understanding of available resources and guidelines by creating effective channels for information sharing and knowledge exchange among users.

Digital Marketing & Strategy

• Collaborates with the marketing team to plan and lead multi-channel campaigns that drive patient acquisition, enhance faculty promotion, increase clinical program visibility, and raise awareness of research initiatives across the health system. Oversees content management and optimization of department websites using CMS tools (e.g., Sitecore, Drupal, Adobe).

• Oversee email marketing initiatives, including audience segmentation, automation, and analytics, using tools like Salesforce Marketing Cloud or Mailchimp.

• Supports the development of strategic partnerships within Columbia by staying informed on client needs and market trends to identify potential growth opportunities. Monitors competitive landscape and healthcare industry trends, providing regular analysis and reports to inform marketing objectives.

• Establish and manage social media strategies, content calendars, and engagement approaches to strengthen brand reputation.

• Assists in optimizing and scaling digital marketing plans by analyzing performance data and supporting adjustments to improve campaign reach and effectiveness across platforms.

• Monitors and responds to audience engagement across platforms, including provider ratings, reviews, and social media platforms.

• Maintains provider profiles (bios, specialties, expertise, headshots, locations).

• Applies search engine optimization (SEO) and search engine marketing (SEM) best practices to enhance content discoverability across digital channels.

• Assists in monitoring project budgets and ensuring alignment with institutional cost expectations.

Analytics & Performance Tracking

• Measures and reports on the performance of campaigns and digital channels using tools like Piwik Pro Analytics, social media insights,…