Location: Town of Poland
Welcome to Perennial.
Perennial is raising the standard for measurement, monitoring, reporting, and verification (MMRV) for agricultural emissions reductions and carbon removal. Our technology powers both Scope 3 emissions measurement for leading food, fiber, and beverage companies and carbon credit programs for regenerative agriculture developers.
At Perennial, you will work in a mission-driven and collaborative environment alongside a diverse team with backgrounds spanning science, technology, carbon markets, and agriculture.
Our headquarters is located in Boulder, CO USA. We are a fully-flexible company for remote and hybrid work. This position is limited to the United States.
We’re venture-backed by mission-aligned investors including Temasek, Bloomberg, Microsoft Climate Innovation Fund, Sine Wave Ventures, Alumni Ventures Group, and Collaborative Fund.
Position Overview- We’re looking for a Growth Marketing & GTM Associate to join our commercial team. This hybrid role sits at the intersection of content marketing, growth experimentation, and signal-driven outbound engagement. You’ll report to the Director of Marketing and collaborate closely with our commercial and sales leaders.
- Run Linked In ad campaigns and other growth experiments.
- Build and test signal-driven outbound motions.
- Support sales enablement, including customer‑facing materials and monitoring inbound opportunities like RFPs.
- Create and distribute thought leadership content (especially from our co‑founders).
We’re looking for someone analytical, curious, hungry, and excited to learn — who sees marketing and GTM as an engine to be tested, measured, and improved.
What You’ll Do- Content & Thought Leadership
- Interview co‑founders and subject matter experts weekly; turn transcripts into a steady stream of high‑quality Linked In posts.
- Repurpose posts into blog articles, email updates, and ad creative.
- Write and edit case studies, educational blog posts, newsletters, and Linked In copy (organic and ads).
- Contribute to market expansion opportunities including newsletter creation, referral programs, event planning and sponsor ships, podcast interviews, and more.
- Support the content needs of demand‑gen campaigns aimed at sustainability and carbon project decision‑makers.
- Signal‑Driven Outbound Experiments
- Build targeted micro‑lists of high‑fit accounts using engagement, intent signals, and enrichment tools.
- Draft and send personalized outreach messages and sequences (Linked In or email).
- Test outbound approaches and report on conversion, scaling what works.
- Monitor engagement signals (likes, follows, comments, clicks) to inform outbound strategy and broader GTM planning.
- Sales Enablement & Market Intelligence
- Support sales team with customized decks, sales enablement materials, and light customer‑facing reports.
- Help maintain dashboards and own reports on campaign and outbound performance.
- Monitor industry channels for relevant RFPs from target accounts and flag opportunities to the commercial team.
- 2–4 years of experience in growth marketing, demand generation, marketing operations, or GTM‑related roles (B2B startups preferred).
- Strong writing and editing skills; ability to distill conversations into clear, engaging content.
- Experience with Linked In Ads (campaign setup, targeting, optimization, and reporting).
- Analytical mindset; comfortable working with data to measure, learn, and iterate.
- Experience or strong interest in outbound engagement (with a marketing/growth lens vs. traditional SDR approach).
- Familiarity with tools like Hub Spot, Clay, or similar is a plus.
- Bonus: experience in sustainability, climate tech, carbon markets, or regenerative agriculture.
- Enjoy flexing between content creation and data‑driven campaign work.
- Think of GTM like a product: run experiments, learn, and scale.
- Are comfortable wearing multiple hats in a growing, mission‑driven startup.
- Want to grow into a marketing leader who understands both “fuel” (content) and “engine” (distribution).
- Mission‑Driven Impact:
Contribute directly to solving one of the most urgent global climate change challenges…
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