Digital Marketing Manager

Position: DIGITAL MARKETING MANAGER
Location: Village of Hilton

HILTON - KWAZULU-NATAL

On-site or Hybrid | Full-time or Part-time

We are looking for an experienced Digital Marketing Manager to lead and manage our agency’s digital strategy, execution, and performance. This role requires a strategic thinker with hands‑on expertise in digital campaigns, content development, and performance analysis. The ideal candidate is detail‑oriented, analytical, and skilled at delivering impactful digital marketing solutions.

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Strategise, plan, execute, and optimise multi‑channel campaigns across social media, search, email, and paid media.
• Identify new opportunities for audience growth, lead generation, and brand engagement.
• Ensure data‑driven decision‑making through audience insights, segmentation, and campaign performance analysis.
• Ensure brand consistency and alignment with business goals across all digital channels.
• Stay ahead of industry trends, emerging technologies, and digital best practices.

Website & Platform Management

• Manage website performance, user experience (UX/UI), and content updates.
• Oversee SEO and web analytics to improve site traffic and engagement.
• Collaborate with developers, designers, and content teams to enhance digital platforms.

Content Creation

• Create and manage high‑quality digital content that drives engagement and conversions.
• Write compelling, brand‑aligned copy for social media, websites, email campaigns and paid media.
• Manage social media accounts, including scheduling, posting, and responding to audience engagement.
• Collaborate with design team to produce multimedia content.

Data, Analytics & Performance Optimisation

• Track, analyse, and report on key performance metrics across all digital channels.
• Monitor and analyse campaign performance, using insights to improve digital effectiveness.
• Generate reports that provide actionable recommendations for ongoing optimisation.
• Conduct A/B testing, audience segmentation, conversion rate optimisation (CRO) and performance analysis to refine strategies.

Project & Team Co‑ordination

• Manage digital marketing projects, ensuring deadlines, budgets, and objectives are met.
• Work closely with designers, developers, and external partners to execute campaigns effectively.
• Provide guidance and oversight to any junior team members where necessary.

Technology & Innovation

• Identify and implement digital tools, automation, and software solutions to improve efficiency.
• Ensure seamless integration of digital technologies with marketing and business processes.
• Manage digital assets, CRM systems, and marketing automation tools.

Skills & Experience Required

• +5 years of experience in digital marketing, preferably within an agency setting.
• Bachelor’s degree or diploma in Marketing, Digital Marketing, Communications, Business, Advertising, or a related field.
• Extensive knowledge of digital advertising, SEO, content marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, Google Tag Manager, Meta Business Suite and social media management and analytics tools.
• Experience with marketing automation and CRM systems (Mailchimp, Hub Spot or similar).
• Strong analytical skills and proficient in campaign performance tracking and reporting.
• Excellent copywriting and content strategy skills.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• A strategic thinker who can see both the big picture and the crucial details.
• A strong communicator, capable of managing high‑level relationships with diplomacy and discretion.
• A fast‑paced, solutions‑driven executor, able to manage multiple projects and shifting priorities with ease.
• Passionate about marketing and design, with an appreciation for the fast‑moving nature of the industry.

Certifications (Preferred but Not Mandatory)

• Google Ads Certification (Search, Display, or Video)
• Google Analytics Certification
• Hub Spot Content Marketing or Email Marketing Certification
• SEMrush or Yoast SEO Certification

How to Apply

Please submit your CV and a cover letter explaining why you’re the ideal candidate for this Digital Marketing Manager position to

PLEASE NOTE: This job is based in Hilton KZN and is on-site. Salary is dependent on experience and qualifications.

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