Account Director, CPG

Overview

Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising. Viant provides an omnichannel platform built for CTV to plan, execute, and measure campaigns with precision and efficiency. With Viant

AI, Viant is building autonomous advertising solutions. Viant has received industry recognition including Best Demand-Side Platform by Mar Tech Breakthrough and Great Place to Work® certification.

Viant’s CPG business is growing, with enterprise and mid-market brands adopting our DSP through agency relationships. We are seeking an Account Director, CPG to accelerate growth in this category by scaling brand-direct demand, expanding agency adoption, and strengthening Viant’s leadership in targeting and measurement solutions. In this role you will lead the next phase of growth in one of the most complex and high-potential categories in programmatic advertising.

The ideal candidate brings a proven track record of building direct brand relationships across CPG advertisers while collaborating with agencies to influence ad tech adoption. You will be responsible for growing category revenue
, influencing the go-to-market strategy
, and working cross-functionally with Product, Business Development (Data, Measurement, Technology, Supply), Marketing to elevate Viant as the premier ad platform for CPG marketers
.

• Grow and scale Viant’s CPG footprint by expanding direct brand relationships in the Food, Beverage, Personal Care, and Home Care categories
  .
• Establish Viant as the premier programmatic solution for the CPG category by evangelizing our DSP differentiators across AI, targeting, measurement, insights, and identity solutions
  .
• Drive greater industry awareness through thought leadership, conference participation, and client education.

• Own and grow brand-direct demand while supporting the core sales team in driving agency adoption across the CPG category.
• Develop and execute a brand-first strategy that ensures Viant is in the consideration set for DSP adoption across leading enterprise CPG brands.
• Partner with agency teams to help navigate the evolving programmatic landscape for CPGs and ensure Viant is the platform of choice.

• Collaborate with Business Development to identify key data, measurement, and supply partnerships that strengthen Viant’s CPG offering.
• Ensure Viant’s measurement solutions align with CPG best practices and help clients drive enterprise value for their brands.

• 10+ years of advertising experience and a minimum of 5+ years in collaborating with CPG marketers (brand-direct, agency, or vendor side experience).
• Expertise in CPG
  , preferably in a brand-direct capacity (vendor-side or agency experience also considered).
• Deep understanding of programmatic advertising (CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to brands.
• A proven track record of building brand-direct relationships and scaling programmatic adoption
  .
• Self-starter with experience closing large MSAs in adtech, programmatic, or digital media.
• Ability to work cross-functionally with sales, product, business development, and marketing teams.
• Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions.
• Excellent communication and presentation skills, with the ability to evangelize Viant’s leadership in programmatic advertising
  .

• Join a company with a growing CPG business and take it to the next level.
• Work at the forefront of autonomous advertising.
• Work at the cutting edge of programmatic advertising with a leading DSP in the market
  .
• Competitive compensation, benefits, and career growth opportunities.

We invest in our employees’ professional growth and well-being. Viant has been recognized as a great place to work, with benefits including fully paid health insurance
, paid parental leave
, and unlimited PTO among others.

Base compensation range: $150,000 - $165,000

In accordance with NYS law, this range is Viant’s reasonable estimate of compensation for this…