Product Manager, Subscriptions

Overview

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events.

Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship The Wall Street Journal, America’s largest newspaper by paid circulation;
Barron’s, Market Watch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role

As _Product Manager, Subscriptions_ you will partner closely with our cross-functional teams from Growth Marketing to the Newsroom. You will own and optimize product experiences across the entire subscription funnel, from acquisition to engagement and retention, for our portfolio of brands, including The Wall Street Journal, Barron’s, Market Watch and others. Working closely with the executive team at Dow Jones, and reporting to the _VP of Product, Commerce_ you will be responsible for planning, defining and executing against the Commerce roadmap.

You are a creative self-starter, multi-skilled in product strategy, marketing and technology. You pride yourself on delivering features on-time and without compromising quality. You are able to efficiently manage multiple initiatives concurrently, while effectively communicating to stakeholders throughout the product development process.

• Work cross-functionally across business lines to define product requirements and prioritize the Subscription roadmap.
• Support digital subscription growth by creating and enhancing user experiences across the entire funnel, including onsite placements, registration prompts, paywalls, shop pages, and retention initiatives.
• Manage an ongoing A/B testing program; defining tests, launching them to production and analyzing their results.
• Own both the long term strategy and roadmap for various subscription products, including enhancements and optimizations to increase conversion rates, engagement, and subscriber revenue.
• Perform analysis to demonstrate ROI and impact of product enhancements to help us measure against our subscription goals.
• Work with research teams to gather and analyze audience feedback regarding our products.
• Collaborate closely with software developers and UX designers throughout the product life cycle.
• Define and measure KPIs for success.
• Other duties as assigned.

• 5+ years of product management experience, with a subscriber or direct to consumer focus.
• Some direct experience working with, or on, a Performance or Growth Marketing team.
• Strong interpersonal and communication skills; ability to communicate effectively across the full spectrum of internal stakeholders and customers.
• Previous experience with paywalls, checkouts, onboarding or other subscription funnel components.
• Passion and knowledge about digital media, news and investing.
• Experience analyzing qualitative and quantitative consumer research.
• Fluency in digital product, digital media and subscription metrics.
• Experience defining and implementing product requirements for websites and mobile apps.
• Proven ability partnering with a technology organization.
• Proven strategic thinking skills.
• Experience conducting experimentation.
• Familiarity with Braze, Piano Composer or similar technology is a plus.
• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

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Reasonable accommodation:
Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status,…