Growth Lead

5 + yrs, early-stage companies, Growth Lead

New York City (Hybrid — 3 days in-office, 2 days remote)

Competitive base salary + performance bonuses + early-stage equity.

Help us reinvent how careers grow, powered by AI.

Careers today move at the speed of bureaucracy with complex, slow, and shaped by outdated, biased, and incomplete information.

We’re here to change that. Our mission is to give leaders and employees the clarity, speed, and fairness they deserve, powered by AI at the core.

We’re a tiny but mighty team of senior technologists and operators, building the product we always wished existed. At Pensero.ai
, AI isn’t a bolt-on, it’s the foundation. Every product decision, technical choice, and operational process is designed with AI in mind, which means we build faster, smarter, and very differently from traditional tech companies.

At Pensero, we believe that distribution should be engineered and are looking for someone that can systematically accelerate our growth.

You will be our first Growth Lead to build and scale the GTM engine at Pensero – your single job is to make the number go up. This is not a narrow marketing role. You will have ownership over both inbound and outbound pipeline generation.

This role is for someone who knows how to lead, execute, test, and optimize across the entire pipeline funnel. The ideal candidate brings experience developing multi-channel GTM approaches. Success will be measured by ARR generated and Sales Qualified Pipeline.

This role reports directly to the founder and has the remit of moving fast, testing everything, and doubling down on what works. You’ll shape how we acquire customers, how we tell our story, and how we scale distribution in a competitive market.

Define, drive, and execute the growth strategy

Develop, execute, and iterate upon strategies including automated outbound, website conversion, SEO, paid marketing, affiliates and more.

Scale what’s ready working across current channels, and build repeatable playbooks that drive compounding growth over time

Own Key Business Goals:

Full accountability for Pensero’s direct pipeline generation execution, partnering closely with Sales and Product to drive growth.

Coordinate the resources you need to test and scale distribution and manage the growth team and BDR team

Set the strategy and run Growth Experiments:

Run a disciplined, experimentation-driven growth engine with an analytics and ROI mindset. The goal is to identify the key levers to double down on and to optimize conversion across the funnel to accelerate pipeline generation.

Design, execute, and analyze experiments from hypothesis to conclusion with resilience and rigor.

5–10 years of experience in growth, marketing, and/or sales at early-stage companies.

You’ve been responsible for creating pipeline in prior roles. With meaningful ownership of growth channels and scaled them from 0→1.

Strong ability to combine strategic thinking with hands‑on execution. Building scalable systems while staying very hands‑on and close to the work.

Obsessive approach to A/B testing to make lead generation thrive
. From strategy, tooling, setting up campaigns to testing tactics (e.g. changing copy and creatives) to better convert.

Strong instincts around distribution. You know what to test and when to double down.

Excellent collaboration and communication skills. With a track record of working closely with Sales, Partnerships and Product.

You like working from a fixed checklist more than charting your own path.

You’re happiest when things stay the same week to week.

You’d rather stay in your comfort zone than experiment and learn on the fly.

Picking up new skills or tools regularly feels more like a chore than an opportunity.

You struggle to let go of a project until it’s absolutely flawless.

Hold a degree in Computer Science, Engineering, or a related field
, or have a deep understanding of how software organizations operate.

Have started your own project or business — we love entrepreneurial spirit and bias for action.

Are fluen…