Digital Marketing Manager

About the Role

As our Digital Marketing Manager, you will build and own our marketing engine from the ground up. This high‑impact, hands‑on role has you creating the programs, systems and strategies that drive measurable pipeline for our enterprise sales team.

• Own digital growth infrastructure, set and hit targets for traffic, demos and conversions in partnership with Growth
• Build SEO program, content strategy and website optimization from scratch
• Drive content production: blogs, playbooks and landing pages that convert prospects into pipeline
• Scale webinars and events: own setup, execution and follow‑up that drives ongoing revenue
• Create lifecycle marketing programs and email campaigns that move prospects through the funnel
• Implement true ABM programs for target accounts, working closely with BDRs and AEs on long sales cycles
• Run high‑ROI paid campaigns with strict performance accountability
• Establish marketing analytics that track the full funnel from traffic to revenue
• Build co‑marketing initiatives and partnerships that expand reach
• Manage CMS, forms, tracking infrastructure and experimentation framework
• Define dashboards and attribution models that inform strategy across the business
• Establish standards, processes and best practices that will scale with the team

• 5‑8 years in B2B SaaS marketing with hands‑on demand generation experience
• Experience scaling through Series A to C/D at enterprise sales‑led companies
• Built pipeline without big brand backing – you know how to generate results from scratch
• Deep experience across content, digital, paid, email, webinars and events
• Led small teams (1‑4 people) while staying hands‑on with execution

• Proven ability to drive pipeline in enterprise sales environments with long sales cycles and complex deals
• Direct collaboration experience with BDRs and AEs – you understand how marketing drives sales outcomes
• Technical proficiency with Hub Spot, Salesforce and marketing tools – you can build reports and optimize programs independently
• Performance‑driven mindset from a high‑accountability marketing culture
• Track record of building programs yourself, not just managing processes or people

• You’re equally comfortable setting strategy and executing in the trenches
• You thrive working autonomously and figuring things out
• You want direct impact on company trajectory, not just a defined role
• You’re opinionated about what works but ruthlessly data‑driven

• Initial discovery call (30 min) – get to know each other and discuss background and interest in Maki People
• Skills deep‑dive interview (2 × 30 min) – walk through digital marketing wins, technical capabilities and approach to growth with our GTM team
• Case study presentation (45 min) – present a take‑home challenge to our Chief Growth Officer, demonstrating strategic thinking and execution style
• Final conversation with founder & offer – alignment on role, vision and next steps