Social Media Manager

Job Title:
Social Media Manager

Location:
New York City

Inversion is a technology company that develops cutting‑edge products and services to enable blockchain‑driven business model transformations of legacy businesses. We pursue targeted acquisitions that leverage our blockchain technology to fundamentally transform business models, drive significant cost reductions, and achieve industry‑leading profitability, all while maintaining operational continuity in core business functions.

By strategically combining decentralized systems with our disciplined acquisition methodology, we disrupt traditional industries and build scalable, high‑growth, and profitable businesses.

We are backed by top‑tier investors in crypto and tech. Our team brings deep experience from leading financial institutions and a decade of investing in crypto and technology.

We’re at an inflection point where crypto is no longer just experimental—it’s actionable. At Inversion, you'll be a pioneer in shaping how blockchain is used to create meaningful impact across industries and proving to the world that, like the Internet, crypto is a technology that most businesses will adopt to remain competitive.

Learn more on our website and follow us on X and Linked In.

Inversion is hiring a Social Media Manager to lead the repackaging, optimization, and distribution of Inversion’s content across digital platforms, including X, Linked In, and Tik Tok.

The Content Manager will drive reach and engagement by transforming existing long‑form materials, podcasts, research, talks, and data into high‑performing short‑form video, visual, and written content tailored for multiple social platforms.

This role sits at the intersection of creative strategy and tactical execution. The ideal candidate is a crypto‑native storyteller with strong instincts for editing, distribution, and growth. You should understand how to turn ideas into momentum and content into conversation.

• Repackage Inversion’s long‑form content (podcasts, interviews, research, AWI/Q data) into short‑form video clips and visual assets designed for engagement.
• Develop and manage content calendars across X (Twitter), Tik Tok, and Linked In; publish and engage directly to build and retain audience attention.
• Select and edit high‑performing clips—crafting hooks, captions, and thumbnails optimized for each platform’s algorithm.
• Propose and test 2–3 new content formats; analyze performance data and iterate rapidly to refine format playbooks.
• Design and produce visual assets including charts, one‑pagers, and carousels that communicate complex ideas clearly.
• Collaborate with internal teams to ensure message consistency and alignment with upcoming launches and announcements.
• Track performance metrics and engagement analytics; synthesize insights into actionable content strategy improvements.
• Build repeatable workflows for content sourcing, editing, approval, and publishing.
• Contribute to community engagement by identifying and participating in relevant conversations within the crypto ecosystem.
• Maintain a steady cadence of high‑quality, social‑first content that amplifies Inversion’s brand voice and mission.

• 2–4 years of experience in digital content creation, social media management, or short‑form video production.
• Demonstrated ability to drive organic engagement through content packaging and creative distribution strategies.
• Proficiency in short‑form video editing and visual storytelling (e.g., Adobe Premiere, Cap Cut, or equivalent tools).
• Familiarity with social scheduling and analytics tools (e.g., Buffer, Later, Notion, or native platform dashboards).
• Basic graphic design capability (Figma, Canva, or similar) for charts, carousels, and thumbnails.
• Deep understanding of crypto culture, narratives, and community dynamics; fluent in identifying viral hooks.
• Strong written communication skills and an editorial eye for clarity, pacing, and emotional resonance.
• Data‑driven mindset; comfortable interpreting performance metrics and refining strategy accordingly.
• Self‑directed and proactive, with a high sense of ownership and a bias toward…