Senior Analyst, Business Analytics

Senior Analyst, Business Analytics

Company: Hearts & Science

Hearts & Science is a data‑driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. The Business Analytics team is pivotal in the delivery of modern agency services, tightly integrated with planning and investment teams to exceed clients’ business goals.

External facing responsibilities:

• Executing the measurement plan
• Production of campaign reports and analyses according to measurement plans
• Development of dashboards in data visualization tools such as Datorama and Tableau
• Ongoing data QA to ensure data used for reporting and analysis is accurate
• Development of observations and actionable insights around campaign results
• Data storytelling of results and analyses in presentation decks/slides
• Presenting reports and proposals to clients during monthly and weekly phone calls

Internal facing responsibilities:

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget/plan optimization.
• Keep in front of industry trends and developments by engaging in training

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience‑based marketing and data‑driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues related to data and analytics; problem‑solving skills to drive issues to resolution.
• Stellar communication skills
• Comfortable working in ambiguous situations

• A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Knowledge of agency‑side media campaign planning and execution process is desirable, but not required.

Salary Range: $40,000–$75,000 USD.

Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs.

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