Head of Demand Generation; Global Organic & Community

Head of Demand Generation (Global | Paid, Organic & Community Growth) About Wati

Wati is a high-growth, venture-backed SaaS company on a mission to empower small and medium businesses to build stronger customer relationships through modern messaging. Our platform provides a complete business messaging solution for sales, marketing, and customer support — enabling businesses to communicate with their customers h tens of millions in ARR and a global customer base across Asia, Europe, and the US, Wati is at the forefront of transforming how businesses engage with their customers.

Wati has grown rapidly through scalable paid and organic channels — and we're now evolving our demand engine for the next stage of growth. We're looking for a Head of Demand Generation — a strategic, data-driven, and creative leader to own our global demand generation function. You'll lead a team that shapes Wati's presence across paid, organic, community, and AI-driven discovery channels.

As the Head of Demand Generation, you'll be responsible for designing and executing the global strategy that drives awareness, engagement, and pipeline growth for Wati. This is a senior, high-impact role that will define how Wati scales demand globally — uniting brand, performance, and community into one growth engine. Today, true demand generation means creating and capturing demand across all discovery and intent surfaces — from AI search and social to paid media and communities.

You'll lead this full spectrum at Wati, integrating brand storytelling, performance marketing, and community-led growth into one cohesive, measurable engine. You'll lead a team across paid media, content, and lifecycle marketing to build full-funnel campaigns that attract, educate, and convert SMBs around the world.

• Define and execute Wati's global demand generation roadmap across paid, organic, and community channels
• Build and execute a cross-channel strategy that creates and captures demand across all discovery and intent surfaces — paid, organic, community, and AI-driven search
• Build a scalable, data-driven growth engine that balances long-term brand building with short-term pipeline creation
• Collaborate with leadership to align marketing performance with revenue goals, sales pipeline, and company OKRs

• Own strategy, budgeting, and execution for paid campaigns across Meta, Google, You Tube, Linked In, and emerging platforms
• Develop high-performing creative, copy, and targeting frameworks to drive efficient CAC and ROI
• Partner with Data and Product teams to implement advanced attribution and analytics models
• Constantly experiment with audience segmentation, messaging, and formats to optimize for full-funnel conversion

• Lead Wati's presence across AI-native search platforms (ChatGPT, Perplexity, Claude) and optimize for new discovery paradigms
• Oversee social storytelling, community engagement (Slack, Discord, Reddit, Linked In), and influencer partnerships
• Develop programs that amplify authentic voices — turning customers, creators, and partners into advocates

• Hire, mentor, and inspire a global team covering performance marketing, content, and lifecycle marketing
• Foster a culture of experimentation, creativity, and accountability
• Partner closely with Product Marketing, Rev Ops, and Sales to ensure integrated campaigns and unified narratives

• Own lead‑to‑pipeline conversion metrics; identify and remove friction across the buyer journey
• Build a unified performance dashboard that connects brand activity to pipeline and revenue outcomes
• Regularly present results, insights, and strategic recommendations to senior leadership

• Proven Demand Gen Leader: 8‑12 years of experience in B2B SaaS marketing, with 3+ years leading a demand gen or growth marketing function
• Paid Marketing Expert:
  Deep experience running and optimizing paid programs across major digital platforms
• Full‑Funnel Thinker:
  Skilled in integrating brand storytelling, community engagement, and paid acquisition into one cohesive…