Business Development Manager - B2B​/Healthcare Audiences

Business Development Manager - B2B/Healthcare Audiences

About Rev Optimal:

The Role:

We are seeking a high-performing Business Development Manager to significantly grow revenue by selling our proprietary audience solutions and data packages to brands, media agencies, and trading desks.

The successful candidate will be a specialist in B2B or Healthcare data and possess a deep understanding of the agency and ad tech landscape. This role requires a professional who is disciplined, brings urgency, and has a proven passion for partnering with agency and client leaders to drive digital transformation.

This is an individual contributor role, reporting directly to the SVP of Sales.

• Build and manage a revenue pipeline. Hunt new business within target verticals and agencies, run outbound campaigns, develop warm introductions into long‑term partnerships and maintain 3–4× pipeline coverage.
• Practice consultative selling. Understand each client’s goals and develop tailored audience strategies that unlock those objectives. Collaborate with internal teams to design PMP deals and direct IO campaigns.
• Package audiences: Understand our 1P signals and data partnerships and translate into sellable opportunities; brief Product/Operations, create PMP deals, whitelists, and direct IO deals for social activations—with a strong focus on B2B or Healthcare focused, data-layered PMP offerings.
• Forecasting & pricing: Own deal strategy, rate cards, and volume commitments; maintain accurate pipeline in Hub Spot, drive opportunity progression, and ensure SLAs are met.
• Relationship management: Cultivate senior relationships at agencies (planning, investment, programmatic), sales leadership at platforms and directly with brand marketers. Position Rev Optimal as a long‑term growth partner, not just a data vendor.
• Voice of customer: Channel market feedback to product and data teams to improve audience product strategy and internal reporting.

• 3+ years in digital ad, audience or programmatic sales at a publisher, data provider, DSP, SSP or other media platform.
• A track record of exceeding quota selling audience/data solutions, PMPs or direct IO deals to agencies/brands.
• Existing relationships across holding‑company agencies or independents and/or trading desks; comfortable presenting to senior buyers and stakeholders.
• Fluency in the programmatic landscape and all its acronyms - from DMP to PMP.
• Strong commercial acumen: pricing strategy, negotiation, and multi‑threading complex deals.
• CRM discipline (Salesforce or Hub Spot), plus working knowledge of Excel/Sheets; comfort with BI tools like Omni/Looker/Tableau a plus.
• Excellent communication—clear, concise proposals and persuasive storytelling.
• Strategic, disciplined, and proactive — someone who thrives in high‑accountability, performance‑first cultures.
• Prior experience selling B2B or Healthcare Advertising solutions to agencies, publishers, brands, and data platforms.
• IAB Digital Media Sales Certification, The Trade Desk Edge Academy, Google DV360 certifications.
• Familiarity with privacy frameworks (GDPR, CCPA/CPRA), consent signals, and identity/clean‑room solutions.
• OTE: base + uncapped variable, with accelerators for over‑performance.

Rev Optimal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.