Director, Data Strategy

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We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

Role type:
Full-time

Team:
Strategy & Planning

Reporting to:
Chief Planning and Data Officer

Location:

New York City, New York | Dallas, Texas | Boca Raton, Florida | Bloomington, Indiana

Compensation:
We are open to hiring candidates in our various office locations across the United States. We also receive applications from, and hire, candidates with varying levels of experience for example those who have a few years experience in a role to those who are looking to make a step up. The salary ranges on our job postings are set so as to account for these variable factors with decisions on the salary to be offered only made once we know the experience and location of our new hire.

Work Authorization:
Must be legally entitled to work in the United States

What's

The Role

In this role you’ll develop innovative, challenger data strategies across a portfolio of clients. As part of the growing data strategy community at Brainlabs you will have an positive impact on our data strategy capabilities and value-add for our clients. You’ll build mid-term data-centric strategic plans that deliver real business performance growth for clients using data, analysis and insight that aligns with and delivers the overall growth strategy for the client.

You’ll know how to drive marketing transformation through data insights, diagnose brand challenges effectively and build frameworks to measure client brand growth and media effectiveness.

So, Tell Me About The Company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

What You Do

• You’ll diagnose data challenges and set the overarching strategic vision for key clients.
• Drive adoption and champion usage of technology (AdTech, Mar Tech and Brainlabs proprietary Tech) for your clients.
• Create first party data (1PD) strategies and unlock access to this data for media execution.
• Provide data leadership in pitches, being responsible for the data and technology thread across all planning and media activation ensuring real client growth.
• Contribute to the growth and strategy, helping to shape the future direction of the Data Strategy team and wider strategy and planning team.

• 12+ years experience of delivering data strategies to leading clients either within a market or across a region.
• Proven data capabilities and ability to utilise data insight to drive media and marketing effectiveness.
• A great storyteller capable of translating data into real world insights
• You’re a ‘ knowledge builder’ and are excited at growing and coaching those around you.
• A innovative thinker, able to create and deliver challenger strategies.

• You will live our culture code every day!
• Annual data revenue target met, demonstrating YoY growth for your Client Hives.
• You’ll become an…