VP, Programmatic; Ad Sales - Hybrid

VP, Programmatic (Ad Sales) - Hybrid Options Available

5 days ago Be among the first 25 applicants

Work Locations:
With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales). Office locations include New York City, Los Angeles, Chicago, and Stamford, CT. Our list of eligible states in which employees may work remotely includes:
California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.

Division Story

Our mission is to be different, diversified, and necessary. And to make money (put another way, to monetize the content by all A+E Global Media and platforms). We are a sales force that represents a portfolio of innovative culture brands and dynamic advertising solutions. The strength of our portfolio is how we can speak to a wide range of audience interests, connect with original creative storytelling and through multiple always-on distribution touchpoints, deliver a premium, safe environment for advertisers.

We pride ourselves on reliable, accountable, and best-in-class service. If this sounds like you, we'd like you to be one of us.

The Vice President, Programmatic Advertising will lead A+E Global Media’s programmatic sales strategy, partnerships, and marketplace presence. This leader will drive revenue growth through innovative programmatic deal structures, premium partnerships, and external thought leadership. Reporting into the Head of Digital and Audience Innovation and SVP, Digital Ad Sales, the VP will collaborate across our Revenue ecosystem to ensure A+E’s programmatic business remains competitive, efficient, and forward-looking.

Our Ad Sales team is in office 2 days a week.

• Lead Programmatic Strategy & Execution:
  Develop and implement A+E’s holistic programmatic monetization strategy across direct, PMP, and open auction channels.
• Go-to-Market Leadership:
  Create and refine external programmatic sales materials and client pitch narratives to effectively communicate A+E’s value proposition.
• Partnership & Negotiation:
  • Negotiate Hold Co and other agency programmatic terms and rates to secure optimal value and long-term alignment.
  • Assess and onboard new SSP, DSP, and demand/supply partners, evaluating technology and revenue potential.
  • Negotiate third-party technology and demand partner agreements to optimize economics and efficiency.
• Relationship Management:
  Oversee and strengthen existing high-level SSP and DSP partnerships, ensuring collaboration, transparency, and growth.
• Cross-Functional Collaboration:
  
  Partner with Ad Sales peers, Distribution, Global Content Sales, and Legal on contract reviews and deal terms that influence digital ad sales performance.
• External Representation:
  Represent A+E at industry events and speaking engagements, showcasing innovation and leadership, while building our brand within the programmatic advertising landscape.

• Strategic insights into cross-functional collaboration, particularly with Distribution and Global Content Sales, to ensure cohesive digital monetization frameworks.
• Exposure to executive-level decision-making and digital transformation initiatives within a major media organization.

• At least 10 years of experience in digital advertising, including at least 5 years in programmatic sales.
• Proven experience negotiating agency and Hold Co agreements.
• Strong track record of developing and delivering effective programmatic go-to-market strategies and client presentations.
• Exceptional relationship management and communication skills, with the ability to influence at the executive level.

• Experience with in premium video or CTV programmatic environments.
• Deep familiarity with ad tech platforms, identity frameworks, and evolving privacy regulations.
• Thought leadership presence—experience speaking at industry events or contributing to trade…