Senior Growth Marketing Manager, Google

Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, Cook Unity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, Cook Unity delivers 35 million meals a year from the industry’s best chefs to homes all over the country.

Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, Cook Unity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. Cook Unity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. We aim to craft an alluring proposition and leverage magnetic content to achieve this.

Our goal is to not just shake up the Weekly Meal Plans and On-Demand Food Delivery categories, but to usher in a new era of the chef-centric marketplace.

As the Senior Growth Marketing Manager focused on Google, you will be the primary architect of Cook Unity’s Google-led acquisition engine. You’ll scale our presence across Google’s entire performance ecosystem—including Search, Performance Max, You Tube, and Display—driving the majority of our paid media growth. Your work will directly fuel Cook Unity’s customer acquisition and reactivation goals, with a focus on maintaining efficient CACs and accelerating LTV through Google's evolving tools.

The leader will collaborate closely with the CRM, Performance Creative, Brand, Product, Tech, and Design teams. Reporting to the Associate Director of Growth Marketing, this role is ideal for someone with a data-centric mindset, thriving in high-growth, DTC environments, and eager to build a best-in-class paid search program at the intersection of performance marketing, creative, and product.

• Serve as Cook Unity’s in-house Google expert—staying ahead of Google Ads product changes, Performance Max enhancements, AI integrations, and new demand gen formats.
• Develop, implement, and optimize a full-funnel paid strategy across paid search, display, demand gen, performance max, and You Tube.
• Evaluate the capabilities of the Google Ads ecosystem to continuously improve our acquisition and retargeting strategies.
• Manage and scale multi-million dollar budgets while improving CAC, ROAS, and LTV.
• Drive incremental customer acquisition while ensuring campaigns are scalable and profitable.

• Continuously analyze performance metrics and translate insights into actionable optimizations.
• Leverage media mix modeling and incrementality testing to understand channel impact.
• Conduct audience segmentation and targeting experiments to scale high-LTV cohorts.

• Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key drivers.
• Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates.
• Explore new automation, AI, and machine learning tools for real-time optimization.

• Act as the bridge between Google performance data and creative, First Impressions, and lifecycle strategies—ensuring insights inform storytelling, landing page UX, and onboarding flows.
• Work with Brand, Product, Tech, and Data Science teams to align strategies with overall growth goals.
• Collaborate with Creative teams to drive data-driven storytelling that resonates with Cook Unity’s target customers.
• Partner with the CRM team to ensure seamless transition of new customers into the lifecycle journey for retention.