Insights Analyst

Colorado, United States;
Illinois, United States;
Maryland, United States;
Washington, District of Columbia, United States;
Washington, United States

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic communications, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy and sustainability, professional and financial services, and more.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities—can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

• Team Empowerment
• Growth Mindset
• Inclusion Always
• Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

As an Insights Analyst at Highwire Intelligence Group, you will turn complex data into actionable insights that inform and elevate our clients’ strategies. Working at the intersection of data, technology, and communications, you will analyze trends across social and traditional media, market research, and digital platforms to craft compelling narratives. This role is ideal for someone passionate about leveraging data to drive strategic decisions in the fast-evolving technology and healthcare sectors.

• Data Analysis & Insights: Analyze social media, web, and traditional media data to uncover trends, opportunities, and actionable insights that guide communications and marketing strategies.
• Media Monitoring & Listening: Develop and execute Boolean queries to track conversations across social media and online news, identifying emerging trends and industry narratives.
• Data Visualization & Storytelling: Create clear, engaging, and insightful visualizations and presentations using tools such as Google Sheets, Google Slides, PowerPoint, and Tableau.
• Performance Measurement: Evaluate content and campaign performance using analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) and provide recommendations for optimization.
• Market & Competitor Research: Conduct market and competitor analysis to inform strategic recommendations and uncover new opportunities.
• Automation & Tools: Utilize Excel, Quid, and AI-driven platforms to streamline data collection, analysis, and reporting processes.
• Collaboration: Partner closely with internal teams, including account leads, to ensure data-driven insights are integrated into client strategies.

• Experience: 2–5 years in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors.
• Technical
  
  Skills:
  
  Proficiency with Google Suite (Sheets, Slides), data visualization tools (Tableau or equivalent), and media monitoring software (e.g., Quid, Stat Social, Similar Web).
• Data-Driven Mindset: Strong passion for working with data, with confidence in translating findings into actionable recommendations.
• Communication: Excellent verbal and written communication skills, capable of presenting complex data clearly and persuasively.
• Attention to Detail & Organization: Highly organized, with strong time management skills and a keen eye for detail.
• Critical Thinking: A…