Paid Media Strategist

At M Booth, we produce award-winning, culturally‑resonant, and buzz‑worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that break through, maximizing earned versus paid to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. Our agency was born 40 years ago with entrepreneurial roots, a people‑first culture, and a passion for creativity and innovation.

We believe Only the Bold will make a lasting impact and change.

This is an excellent opportunity for a hands‑on paid media professional who loves combining smart strategy with day‑to‑day execution and wants to work with a supportive, collaborative, highly integrated team.

As a Paid Media Strategist, you’ll help drive planning, execution, and optimization across paid social, video, and programmatic. You will manage campaign builds, monitor performance, and translate insights into recommendations clients can easily understand. You’ll work closely with platform partners, contribute to strategic thinking, and support cross‑functional collaboration with PR, creative, influencer, and analytics teams.

• Plan, build, and launch campaigns across Meta, Linked In, You Tube, Tik Tok, and more
• Own all setup and QA, including targeting, UTMs, pixels, creative delivery, and pacing checks
• Assist in influencer boosting and whitelisting setups, ensuring proper permissions and paid amplification workflows
• Monitor and optimize campaigns to achieve KPIs while surfacing clear insights
• Build platform audiences based on research, analytics inputs, and category trends
• Support the creation of performance reports and dashboards, simplifying complex data
• Pull and analyze metrics to identify trends and recommend improvements
• Contribute toward POVs, research inputs, and planning rationale for internal and client use
• Manage operational needs including billing accuracy, IOs, reconciliation, and timeline keeping
• Capture and distribute meeting notes, next steps, and action items to keep work flowing smoothly
• Maintain strong relationships with platform reps and media partners to stay ahead of new tools and betas

• Bachelor’s degree or equivalent experience
• 3 to 5 years of hands‑on paid media experience, ideally in an agency environment
• Expert fluency in Meta Ads Manager, including builds, QA, and optimization
• Familiarity with dashboarding tools such as Tableau or Power BI
• Strong organizational skills with experience handling billing, pacing, and campaign operations
• Strong client communication skills and comfort presenting in meetings
• Ability to manage multiple deadlines across accounts and teams
• Collaborative mindset and ability to work in a cross‑functional environment
• Positive, flexible attitude and curiosity about where digital platforms are heading

• Experience with You Tube, Tik Tok, and Linked In
• Influencer whitelisting or paid amplification experience
• Familiarity with ad verification and brand safety tools such as Double Verify
• Experience with healthcare or HCP targeting
• Strong interest in emerging digital trends and platform updates

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays;
  Unlimited Paid Time Off (Personal, Sick, Vacation); and Summer Fridays
• Additional perks:
  Family Leave, Well‑Being Programs, & Commuter Benefits
• Flexible, hybrid workplace
• $71,000 – $85,000

Location: Tri‑State area (NY, NJ, CT) within easy reach of New York City area for day trips. We prefer in‑office presence 2 days a week (office, client‑site, road, or event).

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As a federal contractor, we are required to ask applicants to self‑identify disability status in order to measure progress toward our goal of at least 7% participation. Completion of the disability self‑identification form is voluntary and confidential.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.