Associate Director, Paid Social

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The Company

Hearts & Science is a data‑driven marketing agency with expert media planning and buying capabilities, among other services such as shopper marketing, marketing innovation and content activation. We help confident marketers achieve business advantage in a world of personalised digital marketing, where CRM and addressable channels converge and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Business Development and Sales
• Industries:
  Advertising Services

We are seeking a Social Media Associate Director with experience in campaign management who is a vocal and engaged leader on client and functional teams. You should have a proven ability to carry out strategy through structuring and planning, and direct management experience of Social Supervisors and holistic team members on your account.

Your responsibilities will include:

• Determine how to use Social resources most efficiently.
• Effectively manage and lead all Social team members on particular client team(s).
• Identify training and development needs of client team and broader functional team.
• Build training materials and implement them with the client team; receive consistent feedback.
• Develop processes, methodologies, best practices and frameworks for client and broader functional teams.
• Consult with individual client teams to ensure best practices are used and brainstorm new approaches.
• Lead the hiring process for Social team members on assigned client(s).
• Oversee onboarding of new clients within the office location.
• Ensure integration with other functional teams.

• Increase and expand paid media services for clients to meet KPI objectives.
• Identify, test and share results of new channels and products.
• Align Social strategy with client’s overall business goals.
• Assist business development in developing and presenting pitches, providing oversight to junior team members.

• Own the Social portion of new hire training and onboarding, coordinating with HR.
• Ensure all training materials are current and presentations effective.
• Coach and evaluate presenters, develop new trainings, and conduct surveys to maximise effectiveness.
• Develop and provide feedback for onboarding processes and certification exams.
• Lead rollout and adoption plans for new processes and strategies across client teams.

• Identify and develop new processes, strategies, and frameworks.
• Meet with client teams regularly to evaluate new management approaches and optimization techniques.
• Pilot new approaches with client teams to refine and ensure viability.
• Collaborate with Content and Analytics leads to integrate opportunities.
• Holds alpha/beta tests, tracks iterations, and ensures learnings are captured and shared.
• Develops POVs for new products and enhancements related to existing services.

• New External Channels/Products
  • Identify and evaluate new channels and products.
  • Recommend clients to test new channels and products.
  • Maintain central repository of channel/product information and testing results.
• Internal Products & Services
  • Assist with product marketing for existing Social services.
  • Project manage development and testing of new products and services.
  • Identify new products/services being delivered by client teams and evaluate agency‑level roll‑out.

• Act as main point of contact for technology partners and evaluate new providers.
• Develop proposals for new providers and maintain a repository of technology partner information.
• Update RFIs and act as escalation point for technology issues.
• Ensure client teams are informed of new providers and technology updates.
• Serve as subject‑matter expert for client team questions, new business, and sister agencies.

• Act as main point of contact for social networks.
• Oversee Insertion Order creation and processing.
• Escalate engine‑related issues and manage logins to ensure compliance.
• Coordinate presentations from providers and manage QBRs with…