Associate Director, Programmatic; NY

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.

We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end‑to‑end engine of planning and optimization while also delivering on data‑driven strategy for social platforms, actionable growth in e‑commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.

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We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers.

Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

• Accountable for the performance, development and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing.
• Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager.
• Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection.
• Partner with the Campaign Manager to ensure relevant strategies are implemented and ensure campaigns are meeting/exceeding client goals.
• Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting.
• Develops long‑term solutions for clients including custom data management solutions and data solutions.

• Proven track‑record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes.
• Knowledge of technology or measurement ad tech solutions, including platforms such as DV360, The Trade Desk, etc.
• Provides technical guidance to employees, colleagues and/or clients.
• Experience building team leadership qualities and soft skills needed to manage up/down/laterally.
• Experience working with and approving vendor selections and scopes and expertise in vendor selection.
• Experience ensuring departmental standards & process are customized to fit the specific needs of assigned clients and are implemented across all campaigns.
• Substantial experience designing reporting dashboards with ability to lead others in this work; strong presentation abilities to ensure results are clearly communicated.
• Intermediate knowledge and skills in data analysis.
• Confident collaborating with others and creating environment to welcome others' ideas.
• Experience with Project/Account Management.
• Advanced communication skills; clear and succinct communication.

• Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions.
• Experience with managing existing business relationships, partnerships, and alliances internally and externally.
• Proven ability to assess and rank issues and tasks in order of importance for taking action.
• Intermediate/advanced knowledge of technology or measurement ad tech solutions, including platforms.

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