Vice President of Research

Vice President, Research

As the world’s largest LGBTQ media advocacy organization, GLAAD is at the forefront of accelerating acceptance to ensure fair, accurate, and inclusive representation that leads to cultural change. For 40 years, GLAAD has been a dynamic media force rewriting the script for LGBTQ acceptance. Our work tackles tough issues that shape the narrative and provoke dialogue that leads to cultural change.

The work of GLAAD is a campaign-style work environment that operates on a breaking news cycle; there is always a high level of energy and rapid activity for everyone in the organization, preparing for the next events/campaigns to accomplish our important media advocacy work, challenging anti-LBGTQ activism, and changing hearts and minds about our need for full equality.

Reporting to the Chief Marketing Programs Officer (CMPO), the VP of Research will be responsible for leading research, strategy, and data storytelling across all of GLAAD. This pivotal leadership role will drive innovation across how GLAAD uses research and data to accelerate acceptance of LGBTQ communities.

The VP will be at the forefront of modernizing GLAAD’s research capabilities, including pioneering the ethical use of Artificial Intelligence (AI) to enhance efficiency, data collection, and sentiment tracking.

The VP will serve as a strategic thought partner to the CMPO, building best-in-class systems, including a live media sentiment dashboard, message testing frameworks, and robust reporting capabilities to translate complex quantitative and qualitative data into compelling, actionable narratives for internal teams, press, and external partners.

The VP will also collaborate across all of GLAAD’s operating divisions and manage the Senior Director of Research. Must be located in the New York Metropolitan area.

• Strategic
  
  Roadmap:
  
  In partnership with the CMPO, set a broad and integrated vision, strategy, and roadmap for building a best-in-class research and analytics infrastructure to support multiple GLAAD verticals (Local News, Gaming, Entertainment, Podcasts, Social Media, AI).
• Modernization and AI Strategy:
  Oversee and set the vision and strategy for all existing and new research activities, analytics, and polling. This includes pioneering the integration of advanced tools, including building Artificial Intelligence (AI) with sensitivity to ethical implementation, and machine learning, to leverage efficiencies in data collection, analysis, and reporting, ensuring maximum impact.
• Revenue & Monetization:
  Collaborate with Development to support efforts to monetize GLAAD’s research activities through the cultivation of relationships with funders, corporations, and other organizations.
• Team Leadership & Direction:
  Provide counsel, inspiring leadership, and direction to the GLAAD research team, including other team members whose work touches on research, to ensure that there is vision alignment and measurable impact and outcomes of all research activities.
• Thought Leadership, Trend Monitoring & Cultural Analysis:
  Keep informed of emerging trends and developments in the research arena, leveraging this knowledge and using analytics/KPIs to track and analyze cultural trends, opportunities, and successes, thereby providing significant thought leadership to advance GLAAD’s core work and mission.

• Full-Cycle Research Leadership:
  Concept to Final Report:
  Lead and drive all existing and new proprietary quantitative and qualitative studies from conceptualization to final report. This includes determining all research methodologies, processes, data measures, and metrics, while developing a robust and disciplined approach for all research design and analysis, and effectively managing a diverse range of projects to deliver final reports with relevant findings.
• Live Sentiment Dashboard Development:
  Design, build, and maintain a live, integrated dashboard that tracks LGBTQ sentiment and media representation across the media ecosystem, including social media, podcasting, and traditional news platforms.
• Message…