Manager, Audience Analytics

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award‑winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct‑to‑consumer and e‑commerce, retail, hospitality, food and beverage, fashion and beauty.

The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at

The Audience Analytics Team, within the Analytics discipline, is built to strengthen our data‑led products and services throughout the agency. It evolves and future‑proofs the client’s audience‑first, data‑driven, and outcome‑based approach across all media buys. The Audience Analytics Team works cross‑functionally, connecting the agency’s proprietary people‑based data to enable data‑driven decisions throughout planning and activation, maximizing client business outcomes. The Manager, Audience Analytics, will act as a day‑to‑day point of contact on specific client teams, focusing on developing robust, data‑informed solutions for the client in collaboration with Client Solutions, Comms Strategy, Comms Design, and Partnership teams.

They will ensure addressable audience strategy is developed and executed across all media channels to reach the highest value audiences. The Manager, Audience Analytics, is an expert in leveraging the agency’s proprietary data and platforms and plays a pivotal role in accelerating the client’s audience‑centric and data‑driven efforts. To be successful in this role, the person needs to be eager to learn and leverage emerging tech and data solutions, uncovering insights, and have an entrepreneurial mentality to bring and develop new ideas and solutions to the team.

This person will work closely with the Director to help connect the client’s Mar Tech and AdTech solutions to provide consultancies across the paid, owned, and earned media ecosystem and develop the foundation for the client’s addressable media approach. The Manager, Audience Analytics, will also work closely with the Director to help evolve and modernize Mediabrands’ audience‑first approach and bring addressable, data‑driven thinking to the forefront.

• Develop a deep understanding of client’s industry, business objectives and strategy, media plans, and consumer journey as context for strategic audience recommendations.
• Serve as a strategic partner in aligning on audience strategy with clients’ broader business goals and develop intelligently designed, efficient and effective approaches to support those objectives.
• Support in custom audience creation based on multiple data sources including first‑party CRM data, third‑party data and syndicated survey data.
• Oversee the use of multiple data sources within proprietary audience data platforms to create custom audiences for clients across multiple verticals.
• Serve as project lead on audience‑focused, client‑facing projects and support the Director.
• Accountable for the quality of deliverables, including pertinent insights and actionable recommendations.

• Intellectual curiosity and solid understanding in data and digital media ecosystem with the ability to see from the brand’s business lens.
• Experience in building audience‑based and performance‑based media plans using outcomes and KPIs to determine digital partner and channel splits.
• Have a strong knowledge of digital marketing technologies, including DSP, DMP, Ad Server, Ad Verification, Site Analytics and audience syndication and measurement tools.
• Hands‑on experience working on a DMP, CDP, CRM platform, onboarding partners, other ad…