Provider Growth Marketing Manager, Paid Social

About the Role:

Our Provider Growth Marketing team is building a best-in-class mental health provider acquisition engine. We’re looking for a strategic, outcome-oriented B2B digital marketer to own and scale our paid social programs across Meta and Linked In. The ideal candidate has deep experience driving direct-response outcomes (CPL, CPA) in paid social environments, can translate growth strategy into channel-specific execution, and knows how to turn creative, data, and experimentation into meaningful business impact for mental health providers nationwide.

• Own and scale our paid social channels (Meta, Linked In, CTV), managing an $40+ million budget and channel strategy to achieve monthly cost, volume, and efficiency targets
• Build a high-velocity creative and experimentation engine; develop a systematic process for generating, launching, and testing new ad concepts, audiences, and campaign structures
• Partner cross-functionally with design, content, marketing analytics, product marketing, and revenue operations to strengthen top-to-bottom funnel performance
• Deliver robust reporting, forecasts, and insights, evaluating channel health daily and translating data into actionable decisions
• Shape new landing pages, conversion flows, and full-funnel touchpoints to maximize conversion and supplement your acquisition programs
• Stay ahead of the rapidly evolving paid social landscape, including platform changes, privacy shifts, creative best practices, and emerging AI capabilities— with special attention to HIPAA-relevant updates

• You have 5-7+ years of experience running and scaling performance-focused paid social campaigns across Meta, Linked In, or similar platforms and the data to prove impact
• You are highly organized and process-driven and you document learnings rigorously, maintain impeccable tracking hygiene, and always know where spend and performance stand
• You have a testing-obsessed mindset and you believe the next breakthrough is one experiment away and continually push toward lower costs and improved efficiency
• You are deeply analytical and curious, comfortable digging into platform data, pipeline metrics, and attribution to uncover insights and drive decisions
• You bring strong critical thinking and a bias for action, moving quickly from hypothesis to execution
• Experience in high-growth B2B tech environments or startups is a strong plus

The expected base pay range for this position is $121,720- $179,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development