Senior Analyst, Search

Senior Analyst, Search at Digitas North America

Company Description
Digitas is a Networked Experience Agency that creates magnetic experiences for brands. Leveraging data, technology, creative, media, and strategy, Digitas delivers ambitious outcomes across Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing, and Total Commerce. Recognized by AdAge, Forrester, and Gartner, Digitas serves leading brands through a global network of more than 5,500 employees in over 65 offices.

As a Senior Analyst, you will manage campaign set‑up, documentation, quality assurance, performance reporting, and billing reconciliation for Amazon Search and Display. You will identify optimizations based on data trends, contribute to client decks, train analysts, and troubleshoot publisher/platform issues to find solutions.

• Execute, manage, and optimize all digital media campaigns for agency clients, including Search & Display media.
• Develop and maintain strong relationships with platform and publisher partners.
• Handle daily campaign maintenance, pacing, performance, troubleshooting, and optimization.
• Assist in the development of client‑facing campaign performance reports.
• Contribute to the assessment of media offerings and formulation of proposals for new opportunities.
• Manage campaign set‑up, platform insertion orders, campaign artifacts, and relevant documentation for launch.
• Traffick campaign tags into platform environments.
• Run the campaign QA process to ensure accurate implementation, pacing, and performance.
• Provide monthly auditing reports to agency partners and actualize bill/pay systems when applicable.
• Participate in regular strategy sessions to share and learn new optimizing strategies.
• Be a strategic partner to on‑shore and off‑shore resources, ensuring alignment on tasks and serving as the point of contact for questions.

• 2‑4 years of digital ad experience at an advertising agency, publisher, or ad tech provider.
• Knowledge of media planning, search and/or programmatic buying, and familiarity with Amazon Advertising.
• Strong data management and analytical skills, with the ability to find the story in the data and present it digestibly.
• Strong knowledge of Amazon Search and/or DSP platforms and active campaign optimization experience.
• Excellent communication and writing skills.

Our Publicis Groupe motto “Viva La Différence” underscores our commitment to belonging and inclusion. We honor and celebrate all identities, fostering equitable experiences for all talent.

Compensation Range: $59,850 – $90,620. This range reflects the skills and experience required for this position and may be modified at any time.

Publicis Groupe offers a robust benefits package, including medical, dental, vision, disability, 401(k), paid time off, family care leave, tuition reimbursement, and flexible time off.

All information will be kept confidential according to EEO guidelines.