Marketing Lead; NYC

About Cornell Tech

Cornell Tech is Cornell University’s state‑of‑the‑art campus in New York City that develops leaders and technologies for the AI era through foundational and applied research, graduate education, and new ventures. Located on Roosevelt Island, the campus was founded in partnership with the Technion‑Israel Institute of Technology and in close collaboration with the NYC Economic Development Corporation.

While the responsibilities vary, every member of our community is expected to foster a culture of belonging and a healthy work environment by communicating across differences, being cooperative and welcoming, showing respect, compassion, and empathy, and supporting work/life integration. The Marketing Lead reports to the Executive Director of Communication and Marketing, manages and executes projects to raise visibility and awareness of Cornell Tech to external audiences, tracks all communication and marketing requests to ensure efficient client‑facing interaction, supports brand stewardship and public relations objectives, and coordinates with Cornell University peers.

• Project Management Planning and Execution – 60%
  Manage and monitor all incoming requests to the team using the project management system
  Develop project plans/campaigns, including scope of work, timeline, and resources
  Serve as the primary point of contact for internal campus clients and vendors
  Monitor project progress and client expectations and maintain high level of satisfaction through communication and delivery
  Establish deliverables, schedules, and assignments to appropriate team members to meet milestones
  Maintain comprehensive project documentation on plans and reports
  Schedule Intake meeting with clients
  Direct and lead multimedia crews to ensure continuity with editorial strategy and campus vision
  Support marketing event production
• Oversee Direct Digital Campaigns – 20%
  Manage distribution and optimization of paid content across social media platforms
  Lead digital marketing campaigns for campus constituents
  Liaise to develop, track, and report on discrete social media campaigns utilizing best practices including A/B testing and performance data analysis
  Optimize content and publishing schedule based on performance
  Manage social media budget, optimizing spends based on performance
• Website and Digital App Management – 10%
  Oversee the development, maintenance, and optimization of Cornell Tech’s website
  Maintain the website on the front and back end to ensure dynamic content stays up‑to‑date
  Participate in strategic planning related to how dynamic content is distributed across the website
  Prepare analytics reports for dynamic content, analyze data to inform strategic decisions on content
  Create robust analytics dashboards in Google Analytics
  Work closely with website vendors on projects, including redesign, feature implementations, technical support, and troubleshooting
  Monitor website performance using analytics tools
  Ensure consistency in design and tone across all web pages
• Professional Development – 5%
  Pursue professional development opportunities—conferences, workshops, classes, mentorships—to further master brand and marketing strategies
• Other Position‑Related Responsibilities – 5%
  Participate in projects or other duties as assigned with occasional work responsibility falling above or below current classification
  Complete any university required compliance trainings

• Required Qualifications
  Bachelor’s Degree with a focus in journalism, digital media, or communications plus 3+ years experience developing editorial communications across digital platforms
  Must have experience managing social media channels and running digital campaigns
  Experience using a content management system for a complex, multifaceted website
  Demonstrated skills in digital manipulation of images and video, including resizing, compressing, converting, and rendering a variety of media into common digital formats
  Excellent written and organizational skills
  Experience managing video projects and crews
  Experience modeling values that support inclusion, belonging, and wellbeing
  Ability to cultivate and develop inclusive…