Market Research Senior Analyst, Major Video​/Social Platform

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:

• Do what you love. With conviction.
• Where discovery lives. And impact drives.
• Celebrate difference. Cultivate belonging.
• Big thinking. Collectively inspired.
• Embrace the journey. Be human.

We’re looking for a seasoned Senior Analyst to join our team, partnering with some of the most influential streaming and creator platforms in the  this role, you’ll dedicate the majority of your time supporting one flagship client which is shaping how people create, share and experience content. You’ll also have the opportunity to work across additional entertainment accounts as project needs arise.

You’ll work across both quantitative and qualitative methodologies- designing surveys, crafting discussion guides, analyzing data, and transforming findings into compelling, actionable stories that drive high level strategic brand and marketing strategy.

If you’re naturally curious, energized by the rapidly evolving streaming and creator ecosystem, and motivated by the challenge of turning insights into impact, this role places you at the intersection of research, strategy, and storytelling.

• Support all phases of quantitative and qualitative research projects, including questionnaire and discussion guide development, data analysis and storytelling.
• Help drive quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy.
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines.
• Assist with translating data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
• Bring autonomy and strategic problem-solving to daily work, proactively crafting client responses, diagnosing challenges, and generating thoughtful, solution-driven recommendations.
• Demonstrate agility in a fast-moving environment, quickly adjusting approach and priorities as clients shift direction or new needs emerge.

• Your degree(s) – You have a B.A./B.S. degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
• Prior Experience – 1+ years of experience in market research or consumer insights.
• Writing and Storytelling – You know how to connect the dots and turn complex research findings into clear, compelling narratives. You’re not just reporting what the data says – you’re explaining what it means and why it matters. Whether you are writing a report, building a presentation, or presenting to a client, you bring insights to life in a way that captures attention and drives decisions.
• Curiosity and Critical Thinking – You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Whether it’s understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into.
  
  Simply put, you love to learn.
• Problem Solver – You are a natural problem solver. When something doesn’t go as planned, your first instinct is to look for a solution, rather than viewing it as a roadblock. You’re always on the lookout for new ways to accomplish tasks and have the ability to address issues using creative and collaborative tactics.
• Data Driven – You’re comfortable working with data to identify trends and insights,…