Digital Marketing & E-Commerce Executive

Dubai, UAE — applicants MUST be willing to relocate

About Scarlett Poppies

Scarlett Poppies is a Dubai-born brand, crafted with care in India, creating resort and ready-to-wear collections that celebrate craftsmanship, culture, and creativity. Every piece tells a story — woven from heritage techniques, natural fabrics, and timeless femininity.

As we continue to grow, we’re looking for a Digital Marketing & E-Commerce Executive to join our team in Dubai. This role sits at the heart of our creative and digital world: part storyteller, part strategist, and part problem-solver. We’re looking for someone who doesn’t just follow trends but brings fresh ideas to the table, goes the extra mile, and always finds a way forward.

Your mission is to bring Scarlett Poppies’ digital presence to life — combining creativity, precision, and a strong commercial mindset.

• E-commerce management:
  Own our Shopify site end-to-end — product uploads, merchandising, navigation, CRO, and ensuring a seamless shopping experience.
• Customer journey:
  Shape a path that inspires at every step, from discovery to checkout.
• Campaigns & launches:
  Run site updates, collection drops, and promotions that are beautifully aligned with our aesthetic.
• E-commerce performance:
  Drive Scarlett Poppies’ online sales growth by hitting defined monthly, seasonal, and yearly sales KPIs. Continuously optimize for higher conversion, stronger AOV, and sustainable growth month on month.
• Data-driven insights:
  Track traffic, conversions, bounce rates, and other metrics; test and implement improvements that elevate performance.
• Digital assets & content:
  Create landing pages, banners, visuals, reels, lookbooks, and stories that uplift sales and storytelling.
• Social media:
  Manage the content calendar across IG, Tik Tok, and You Tube with engaging, on-brand posts.
• Content capture:
  Shoot and edit BTS, styling clips, and product details to enrich storytelling.
• Ads & growth:
  Partner with the Marketing Manager and agency on performance-driven ad concepts.
• Innovation:
  Explore tools, trends, and AI-powered solutions to sharpen efficiency, creativity, and performance.
• Brand guardianship:
  Keep the Scarlett Poppies voice and aesthetic consistent across all digital touchpoints.

• You have 3–5 years’ experience in a similar role in fashion, ideally in luxury or premium brands.
• You know Shopify inside-out and are confident running e-commerce end-to-end.
• You’re results-driven — equally excited by beautiful content and strong sales performance. You understand the numbers and are motivated by hitting goals and growing them season after season.
• You’re creative with a strong eye for detail — from visuals to storytelling.
• You bring a portfolio that balances artistic sensibility with marketing-driven storytelling.
• You’re fluent in Adobe Creative Suite and comfortable with photography/video workflows.
• You’re hardworking, solution-oriented, and always go the extra mile.
• You understand growth metrics and testing methodologies.
• You’re tuned into trends across Instagram, Tik Tok, and You Tube.
• You’re organized, proactive, and thrive in a fast-moving environment.
• You’re passionate about style, culture, and craftsmanship.
• Ideally, you’ve lived abroad or experienced international environments — curious, adaptable, and open-minded.
• Most importantly: you’re excited about moving to Dubai and being part of a growing, global brand.

• Competitive salary & health insurance
• Dynamic, creative, international team
• Exclusive employee discounts on Scarlett Poppies
• Real influence on the creative direction of a growing global brand
• Career growth opportunities as we expand internationally

Send your CV portfolio to  with the subject line:

• “Digital Marketing & E-Commerce Executive — Application”