Associate Director, Marketing Analytics & Operations

About Grubhub

At Grubhub, we champion restaurants from coast to coast. Restaurants sit at the heart of communities. It’s our mission to strengthen their roots, deepen their connections, and increase the positive impact they have on people and society.

Grubhub, part of Wonder, delivers the best local, authentic cuisine right to diners’ doors—and new customers and billions in revenue to local businesses. Featuring over 375,000 merchants in over 4,000 cities nationwide, our innovative technology, user-friendly platforms, and streamlined delivery capabilities have made us an industry leader in the world of online food ordering.

Since we opened our doors in 2004, Grubhub has been opening doors all across the country. Bakery doors in Hyde Park, jibarito joint doors in Queens, and doors of opportunity all across the country. Join our team and help us open more.

We’re looking for a strategic, data-driven leader to join Grubhub’s Paid Media team as Associate Director, Marketing Analytics. In this high-impact role, you’ll lead a team of analysts responsible for marketing measurement, attribution, experimentation, and performance insights across paid media channels. You’ll drive data-informed decision‑making, connecting marketing investment to business outcomes and enabling the team to drive acquisition efficiently through actionable analytics.

Reporting to the Senior Director of Paid Media & Performance Marketing, you will partner closely with Growth, Finance, Product, and Engineering to develop and operationalize a marketing analytics roadmap that powers smarter investment decisions. You’ll play a central role in optimizing our marketing mix, improving our understanding of our marketing investments and acquisitions tactics, and driving experimentation that accelerates profitable growth.

You will also play a role in assessing Mar Tech needs and transforming how we work - building more automated approaches to optimization and channel management via internal and/or external partnership. This is a highly visible, cross‑functional leadership position that blends analytical rigor, strategic influence, and hands‑on execution.

• Lead Marketing Analytics Strategy:
  Develop and execute a unified analytics vision and roadmap that aligns with marketing and company growth objectives. Define core metrics, dashboards, and methodologies for measuring performance across channels and campaigns. Ensure top priority work streams are progressing to plan while managing expectations across a variety of stakeholders.

• Performance Measurement & Attribution:
  Oversee development and refinement of measurement frameworks, incrementality testing, and attribution models to evaluate channel and campaign effectiveness. Partner with internal media teams to translate findings into actionable optimization strategies.

• Budgeting, Forecasting & ROI Analysis:
  Own Grubhub’s Marketing Mix Modeling (MMM) approach to inform strategic planning, channel investment allocation, and performance forecasting. Build and manage marketing acquisition budgets and performance targets in close partnership with Finance. Lead monthly pacing, variance analysis, and reporting to ensure marketing investment efficiency and accountability.

• Insight Generation & Experimentation:
  Conduct deep‑dive analyses to uncover trends, identify growth opportunities, and develop hypotheses for testing. Champion experimentation (A/B, holdouts, incrementality) to inform marketing strategy and improve ROI.

• Data Infrastructure & Reporting Automation:
  Partner with Product, Engineering, and Paid Media Marketing to ensure clean and reliable data pipelines, marketing taxonomy, and automated, centralized reporting infrastructure. Own marketing data integrity, including UTM governance, media tracking, and dashboard accuracy.

• Cross‑Functional
  
  Collaboration:
  
  Serve as a trusted thought partner to Marketing, Finance, Product, and Engineering. Translate complex analyses into simple, actionable insights that guide investment and strategy decisions.

• Team Leadership & Development:
  Lead and mentor a high‑performing team of marketing analysts. Foster a culture of analytical…