Martech Enablement Consultant

Headquartered in Milpitas, California (U.S.A.), GSPANN provides consulting and IT services to global clients, ranging from mid-size to Fortune 500 companies. With our experience in retail, high-technology, and manufacturing, we help our clients to transform and deliver business value by optimizing their IT capabilities, practices, and operations. Counting on our ten offices, including four global delivery centers, and approximately 1400 employees globally, we offer the intimacy of a boutique consultancy with capabilities of a large IT services firm.

Location: NYC, NY (3 Days Hybrid)

Duration: Long Term

Martech Enablement Associate to accelerate our marketing automation capabilities, supporting the rollout of new personalization frameworks across email & SMS. This hands‑on role will focus on building audience segmentation, modular template configuration, and supporting data‑driven campaign execution across our brands and regions.

• Support the design and documentation of audience segmentation logic by partnering with data teams to define key attributes and dependencies
• Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and confirm targeting accuracy
• Build and configure modular email templates (Sculpt blocks) and reusable components to support dynamic personalization
• Translate business use cases into structured requirements and workflow documentation for activation
• Assist in building and maintaining journey templates and personalization frameworks for lifecycle programs in partnership with Brand teams (Welcome, Post Purchase, Reactivation, etc.)
• Document processes and contribute to playbooks that improve platform adoption
• Partner with IT and Data teams to validate integrations, triggers, data feeds, and maintain data hygiene
• Apply hands‑on experience from prior marketing platform transitions to support process improvements and best practice documentation

• Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution
• Hands‑on experience with Cordial required;
  Familiarity with other next‑generation ESPs is a plus
• Strong understanding of segmentation logic, data integration, SQL‑based audience building (Amperity experience a plus)
• Proven ability to support campaign execution, QA, and process documentation within a cross‑functional marketing environment
• Detail‑oriented, proactive, and comfortable learning new tools and processes quickly in a fast‑paced environment
• Strong communication and collaboration skills;
  Able to translate marketing needs into actionable steps with technical and data teams

Working at GSPANN

GSPANN is a diverse, prosperous, and rewarding place to work. We provide competitive benefits, educational assistance, and career growth opportunities to our employees. Every employee is valued for their talent and contribution. Working with us will give you an opportunity to work globally with some of the best brands in the industry.

The company does and will take affirmative action to employ and advance in the employment of individuals with disabilities and protected veterans and to treat qualified individuals without discrimination based on their physical or mental disability status. GSPANN is an equal opportunity employer for minorities/females/veterans/disabled.