Enterprise Imaging Marketing Director

Agfa Health Care is a division of the Agfa‑Gevaert Group, headquartered in Mortsel, Belgium and traded on Euronext Brussels (AGFB).

At Agfa Health Care, we support healthcare professionals across the globe to transform the delivery of care. Our focus is 100% on providing best‑of‑suite Imaging IT software solutions that enable secure, effective and sustainable imaging data management.

From product development to implementation, our unified Enterprise Imaging Platform is purpose‑built to reduce complexity, improve productivity and deliver clinical value. We use our proven track record as an innovator, our in‑depth medical knowledge and our strategic guidance to help healthcare providers achieve their clinical, operational and business strategies.

As the Enterprise Imaging for Radiology Marketing Director, you will be responsible for all downstream marketing and sales enablement to achieve the AGFA strategic, business, customer‑satisfaction, and success goals in North America for our Enterprise Imaging platform. You will also manage the relevant upstream activities related to market segmentation, competitive play, and market requirements, including directing our NA Advisory Board for Radiology.

• Grow the NA Enterprise Imaging business by developing, driving, monitoring, and leading sales and marketing programs and tactics for upgrading existing accounts, capturing net new clients, and upselling and cross‑selling opportunities that achieve regional order intake, revenue and profitability goals.
• Position and promote Cloud/SaaS and Artificial Intelligence (AI) solutions to drive market penetration, accelerate customer acquisition, and deliver measurable growth through compelling value propositions and go‑to‑market strategies.
• Develop and operationalize targeted sales placemats aligned to key‑account priorities and value propositions to drive engagement and revenue.
• Lead RFP optimization—standardize intake, templates, and review checkpoints—to streamline proposal operations and improve win rates.
• Design and manage Install Base (IB) programs that expand share of wallet, strengthen retention/referenceability, and enable cross‑sell/upsell motions.
• Plan and execute local events and trade shows (including pre‑event content, onsite activation, lead capture, and post‑event follow‑up) in collaboration with the global team to build a qualified pipeline and deepen customer relationships.
• Ensure marketing metrics alignment—win/loss analysis, market share tracking, funnel conversion, velocity, and campaign ROI—to inform strategy and optimize outcomes.
• Assess business success parameters (wins/losses, funnel volume, velocity, sales performance, order intake, revenue generation, margin).
• Build and maintain analytics dashboards (e.g., CRM/BI) that provide timely visibility into pipeline health, market share trends, and performance KPIs for leadership and field teams.
• Collaborate cross‑functionally with Sales, Customer Success, Product, and Global Marketing to align plays, messaging, reference sites, and partner motions that amplify IB and event strategy.
• Establish continuous improvement loops: feed win/loss insights back into sales placemats, proposals, and campaign targeting to raise conversion quality and velocity.

• 7‑10+ years in marketing, sales enablement, or growth roles; experience with enterprise SaaS or healthcare IT preferred.
• Proven track record supporting RFP processes end‑to‑end (intake, solutioning, bid management, submission, debrief).
• Demonstrated success managing IB programs and driving cross‑sell/upsell, retention, and referenceability outcomes.
• Strong command of marketing analytics: win/loss analysis, market share estimation, funnel/velocity modeling, and revenue/margin tracking; proficiency with CRM and BI tools (e.g., Dynamics/Salesforce, Power BI/Tableau).
• Hands‑on event management experience—planning, budgeting, staffing, content, and lead management for local events and trade shows.
• Exceptional cross‑functional collaboration, stakeholder management, and communication skills; ability to convert insights into clear sales placemats and executive‑ready…