Sr CRM Manager

Established in 2021,
Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach includes our own insurance carrier, insurance brands and partner brands.

We are seeking a Senior CRM Manager to lead and evolve our Customer Relationship Management (CRM), Email Marketing Systems (EMS), SMS, and Direct Mail programs. This strategic role will own the end-to-end execution of multi-channel marketing initiatives, drive business development through data-driven CRM strategies, and ensure optimal system performance and data integrity. The ideal candidate is a Salesforce Marketing Cloud expert with a passion for innovation, strong leadership skills, and a proven ability to manage complex marketing technology projects.

• Lead the strategy, deployment, and optimization of multi-channel campaigns across email, SMS, and direct mail using Salesforce Marketing Cloud.
• Develop and execute targeted email marketing campaigns, customer journeys, and personalized content for segmented audiences.
• Launch and manage SMS and direct mail channels to expand reach and enhance customer engagement.
• Plan strategic mailing schedules and implement audience segmentation to refine marketing efforts and improve ROI.
• Identify opportunities for cross-selling and up-selling within the client base.

• Build and manage automations and journeys integrated with Salesforce Sales Cloud, including task and event creation.
• Design scalable Marketing Cloud solutions using SQL, AMPscript, SSJS, HTML, CSS, and APIs for third‑party integrations.
• Build responsive email templates and dynamic content using AMPscript and HTML.
• Create and optimize Data Extensions and audience segments using SQL queries for email, journey, and social media campaigns.
• Guide data teams on best practices for data architecture, hygiene, and integration patterns.
• Improve data integrity and enrichment processes to maximize engagement and visibility.

• Collaborate with stakeholders to validate requirements and align CRM initiatives with business goals.
• Act as a liaison between marketing, IT, and data teams to ensure accurate segmentation and data synchronization.
• Build and maintain strong relationships with cross-functional teams, managing expectations and resolving challenges.
• Manage multiple concurrent marketing technology projects with a high level of organization and strategic alignment.
• Utilize project management tools for work intake, collaboration, and progress tracking.

• Own the Marketing Cloud roadmap, including implementation, enhancements, release management, and ongoing support.
• Ensure compliance with data governance and privacy regulations (e.g., CCPA, GLBA, CAN‑SPAM).
• Monitor and address email deliverability issues, maintaining strong domain authority and reducing bounce rates.
• Stay current with Salesforce Marketing Cloud releases, features, and industry trends to drive innovation and continuous improvement.

• Bachelor’s degree or equivalent experience.
• Salesforce Marketing Cloud Consultant or Administrator Certification (required); additional Salesforce certifications are a plus.
• 8+ years of digital marketing experience with a strong aptitude for technology and campaign execution.
• 5+ years of hands‑on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, Web Studio).
• Strong understanding of Marketing Cloud architecture, administration, and business unit management.
• Experience integrating Salesforce Sales Cloud with Marketing…